The Role
Manage outbound retention efforts for inactive casino players in the German market. Plan and optimize CRM campaigns, create segmented player journeys, monitor activity for reactivation and upselling, analyze campaign performance, report actionable insights, ensure regulatory compliance, and track competitor and market trends.
Summary Generated by Built In
WorkaNova is a BPO customer experience specialist, delivering exceptional customer care, sales, technical support, and back-office services to companies globally. Our expertise is focused on several different industry sectors such as Fintech, iGaming, and e-commerce industries, supporting more than 10+ languages.
Key Responsibilities:
• Outbound calls to inactive players
• Plan, execute, and optimize multi-channel CRM campaigns tailored to the German market
• Develop segmented and personalized player journeys to increase retention
• Monitor player activity and identify opportunities for reactivation and upselling
• Analyze campaign performance and generate reports with actionable insights
• Stay informed on regulatory requirements and ensure all communications are fully compliant
• Monitor competitor activity and market trends to keep our retention strategies innovative and competitive.
Requirements
• Fluent German speaker (written and spoken)
• Strong command of English (working language)
• 2+ years of experience in CRM, retention, or lifecycle marketing—ideally in iGaming
• Data-savvy: comfortable with KPIs, campaign performance tracking, and segmentation logic
• Passion for online gaming and understanding of casino player behavior
Benefits
• Challenging and rewarding working environment
• Attractive starting salary, also potential salary growth after first three months
• Opportunity for personal and career development
• Office in the city center of Belgrade
#LI-DNI
Skills Required
- Fluent German speaker, written and spoken
- Strong command of English as the working language
- 2+ years of experience in CRM, retention, or lifecycle marketing
- Experience in iGaming
- Comfort with KPIs, campaign performance tracking, and segmentation logic
- Passion for online gaming and understanding of casino player behavior
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The Company
What We Do
WorkaNova is a global business-process-outsourcing (BPO) and customer-experience specialist serving iGaming operators and other companies. It provides multilingual live-chat, email and ticket support, second-line support, quality assurance, VIP player support, sales, technical support, and back-office services. The company builds dedicated teams, manages service levels and reporting, and supports partners across international markets and multiple time zones.
