Campaign Operations Manager, Systems and AI

Posted 24 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Artificial Intelligence • Information Technology • Software
The Role
Manage and maintain Eloqua/Salesforce MarTech architecture, integrations, data quality, targeting, lead scoring, and campaign tracking. Design and implement AI-augmented operational workflows, build AI-ready marketing data layers, document system architecture, and collaborate with marketing, revenue ops, and IT to ensure scalable, automated campaign execution.
Summary Generated by Built In

Job Description:

We are Omnissa!

The world is evolving fast, and organizations everywhere—from corporations to schools—are under immense pressure to provide flexible, work-from-anywhere solutions. They need IT infrastructure that empowers employees and customers to access applications from any device, on any cloud, all while

maintaining top-tier security. That’s where Omnissa comes in.

The Omnissa Platform is the first AI-driven digital work platform that enables smart, seamless and secure work experiences from anywhere. It uniquely integrates multiple industry-leading solutions including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance through common data, identity, administration, and automation services. Built on the vision of autonomous workspaces - self configuring, self-healing, and self-securing - Omnissa continuously

adapts to the way people work, delivering personalized and engaging employee experiences, while optimizing security, IT operations and costs. we're experiencing rapid growth—and this is just the beginning of our journey!

At Omnissa, we’re driven by a shared mission to maximize value for our customers. Our five Core Values guide us: Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value—all with the aim of achieving shared success for our clients and our team.

As a global private company with over 4,000 employees, we’re always looking for passionate, talented individuals to join us. If you're ready to make an impact and help shape the future of work, we’d love to hear from you!

What is the opportunity?
As a Campaign Operations Manager for Systems and AI, you'll support our core marketing platforms, the Eloqua/Salesforce architecture, integrations, data health, and targeting infrastructure. You'll collaborate with stakeholders across the Omnissa Global Marketing department and regularly interlock with our Revenue Operations, and IT teams. You will also identify, design, and build automated and agentic workflows that enable the team to operate safely and efficiently at scale. Here is a breakdown:

  • Support the MarTech foundation: define system requirements for scalable, automated campaign execution; administer Eloqua platform health, compliance, and performance
  • Own and monitor the Eloqua to Salesforce integration: sync errors, field mappings, campaign member flows, and lead routing integrity; support integrations with adjacent platforms (webinar/event management, enrichment)
  • Own data & targeting: contact data health (deliverability, accuracy, completeness), deduplication and normalization rules, and enrichment strategy
  • Maintain and enhance targeting logic for solution, vertical, and lifecycle campaigns
  • Build and optimize lead scoring models and lead distribution/routing
  • Set up and maintain campaign tracking infrastructure: UTM standards, attribution alignment, and performance dashboards
  • Build the marketing AI data readiness layer: structured, monitored, reliable data that AI scoring, routing, and agentic workflows can safely act on
  • Design and implement AI-driven operational workflows
  • Document system architecture, data dictionaries, integration maps, and lifecycle definitions as the team's source of truth

What will you bring to Omnissa

  • 5–7 years in marketing operations, MarTech, or data operations at B2B SaaS companies
  • Required: deep hands-on Eloqua administration (program canvas, custom objects, data tools) and strong Salesforce fluency (data model, campaigns, reports/dashboards; flows a plus)
  • Hands-on data quality experience: dedupe/normalization logic, enrichment vendors (ZoomInfo or similar), and database health management
  • Demonstrated experience designing AI-augmented workflows — not just using AI tools ad hoc — with good judgment about where AI outputs need human verification
  • Lead scoring and routing architecture experience; understanding of attribution and funnel measurement
  • Systems-thinking and documentation discipline; you leave a map behind you
  • Demonstrated use of AI tools in production marketing workflows — with specific examples of processes you've accelerated or automated
  • Strong stakeholder management and ability to prioritize and manage competing requests

Location: Bangalore, India
Location Type: On-site
Travel Expectations:  <5% travel over the course of year.  Potential travel to Omnissa headquarters in Mountain View, CA. 

What is the leadership like for this role? What is the structure and culture of the team like?

The hiring manager for this role is Rushida Patel, who leads the Campaign Operations team within the Global Demand organization. Rushida has 13+ years of experience in B2B marketing operations. Her primary goal as a manager is to build a strong, cohesive, and collaborative team recognized as a strategic partner to the global marketing organization.

You will be joining a talented, hard-working, and dedicated team responsible for Campaign Management, Digital COE, and Campaign Operations functions.  We regularly collaborate with individuals across the Global Demand organization as well as with members of the Revenue Operations, Product Marketing, and IT.  Our team members are located across the continental United States, but you will regularly engage team members in Europe and Asia-Pacific.

Skills Required

  • 5-7 years in marketing operations, MarTech, or data operations at B2B SaaS companies
  • Deep hands-on Eloqua administration (program canvas, custom objects, data tools)
  • Strong Salesforce fluency (data model, campaigns, reports/dashboards)
  • Experience with Salesforce Flows
  • Hands-on data quality experience: deduplication/normalization logic and database health management
  • Experience with enrichment vendors (e.g., ZoomInfo)
  • Demonstrated experience designing AI-augmented workflows with appropriate human verification
  • Lead scoring and routing architecture experience; understanding of attribution and funnel measurement
  • Systems-thinking and strong documentation discipline (data dictionaries, integration maps, lifecycle definitions)
  • Demonstrated use of AI tools in production marketing workflows with specific examples
  • Strong stakeholder management and ability to prioritize competing requests

Omnissa Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnissa and has not been reviewed or approved by Omnissa.

  • Healthcare Strength Healthcare offerings include comprehensive medical, dental, and vision coverage, with wellness options referenced across materials. Health plans are characterized as decent to strong within a standard tech package.
  • Retirement Support A 401(k) with company match is part of the core package and is specifically highlighted as a valued benefit in U.S. materials. Retirement support is presented as a stable element of total rewards.
  • Leave & Time Off Breadth Vacation and PTO are highlighted positively, with generous paid time off and holidays noted in public benefits descriptions. Time-off programs are portrayed as supportive of work-life balance.

Omnissa Insights

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The Company
HQ: Mountain View, California
2,430 Employees

What We Do

Omnissa is the digital work platform leader, trusted by thousands of organizations worldwide as the former VMware End-User Computing business. We make digital work, work – for businesses and their people. No painful IT processes or productivity trade-offs. Instead, a seamlessly delivered digital employee experience that simplifies work. Our comprehensive digital work platform enables IT teams to provide secure, personalized experiences for every employee, on any device. Omnissa unifies, automates, and efficiently scales the digital workspace. By empowering employees to do their best work, anywhere, we help workforces everywhere unlock exponential business value. All is made possible with the Omnissa™ Platform, the first AI-driven digital work platform for smart, seamless, and secure work experiences from anywhere. It integrates multiple industry-leading solutions across Unified Endpoint Management, Virtual Desktops and Apps, Digital Employee Experience, and Security and Compliance. By continuously adapting to users’ work styles, Omnissa optimizes user experience, security, IT operations and costs.

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