The Role
Manage integrated marketing communications (IMC) campaigns to boost brand awareness and engagement, utilizing analytics, creative execution, and collaboration with stakeholders.
Summary Generated by Built In
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm
- IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
- IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
- Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
- Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.
Requirements
- Experience: 3-5 years of experience with proven records in end-to-end IMC Marketing
- Background: Bachelor's degree from reputable universities or equivalent practical experience
- Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
- Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
- Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
- Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
- Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
- Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
- Communication: Strong verbal and written communication/presentation /negotiation skills
- Language: Equivalent ~ 6.5 IETLTS in English
- Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing
Due to the immense number of applications, only shortlisted candidates will be contacted.
Skills Required
- 3-5 years of experience with proven records in end-to-end IMC Marketing
- Bachelor's degree from reputable universities or equivalent practical experience
- Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
- Proven excellence in managing complex projects and stakeholders
- Strong understanding of communications, marketing, and brand performance metrics
- Strong verbal and written communication skills
- Comfortable working with data, including funnel math and dashboards
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
