Manager - Campaign Analytics & Science

Posted 6 Days Ago
Be an Early Applicant
Bang Kapi, Bangkok
Mid level
Marketing Tech • Retail • Software
The Role
The Manager - Campaign Analytics & Science will analyze large datasets to optimize e-commerce performance and marketing campaigns. Responsibilities include developing KPIs, building predictive models, creating data dashboards, and collaborating with teams for campaign optimization. A/B testing and user behavior analysis are essential for enhancing conversion rates and user experience.
Summary Generated by Built In

Description

We are seeking a passionate data analyst/scientist to join our MakroPRO e-commerce team. You will be responsible for analyzing large datasets, building predictive models, and extracting actionable insights to optimize our e-commerce platform and marketing campaigns.

  • Develop and implement key performance indicators (KPIs) to measure campaign effectiveness, in-app conversion rates, and product performance.
  • Analyze customer behavior patterns to identify opportunities for product recommendations and cross-selling.
  • Build and maintain data dashboards and reports using Power BI to visualize and communicate insights to stakeholders.
  • Collaborate with marketing and commercial teams to optimize campaigns and drive business growth.
  • Analyze in-app user behavior to optimize user experience and conversion rates and identify opportunities for product placement and cross-selling within the app.
  • Develop and implement predictive models for sales forecasting, campaign performance, customer churn, and customer lifetime value.
  • Build and deploy machine learning models for recommendation systems, personalized product recommendations, and customer segmentation.
  • Conduct A/B testing and experimentation to optimize website and in-app experiences.
  • Collect, clean, and validate large datasets from various data sources for e-commerce platform and marketing channels.
Requirements
  • Master’s degree or PhD in Statistics, Computer Science, Mathematics, or a related field.
  • Strong programming proficiency in Python or R.
  • Expertise in machine learning algorithms and techniques (e.g., regression, classification, clustering, time series analysis).
  • Experience with data mining and statistical modeling tools.
  • Proficiency in data visualization tools (e.g., Power BI, Tableau).
  • Strong problem-solving and critical thinking skills.
  • Excellent communication and presentation skills.

Preferred Qualifications:

  • Experience in the e-commerce industry.
  • Knowledge of SQL and database management systems.
  • Experience with cloud-based data platforms (e.g., AWS, GCP, Azure).
  • Understanding of A/B testing methodologies.
  • Experience with mobile app analytics tools like Mixpanel.

Top Skills

Python
R
The Company
HQ: Khet Suan Luang, Bangkok
103 Employees
On-site Workplace

What We Do

Makro PRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers. Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem. We welcome bold, energetic, and thoughtful people who share our belief in collaboration, diversity, excellence, and putting customers at the heart of our work.

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