We're looking for a creative and commercially minded Campaign Manager to take ownership of integrated marketing campaigns from insight and planning through to creative execution and performance analysis.
Working at the heart of the Marketing team, you'll collaborate with channel specialists, creative teams, agencies and commercial stakeholders to deliver standout campaigns across ATL, CRM, Social, PR, Partnerships and more.
You'll play a leading role in shaping campaign ideas, writing inspiring creative briefs and guiding creative development to ensure every campaign is insight-led, distinctive and delivers against both brand and commercial objectives.
This is a fantastic opportunity for a Campaign Manager who enjoys variety, loves working cross-functionally and is passionate about creating customer-focused campaigns that make an impact. You'll be someone who enjoys combining creativity with commercial thinking, using customer insight, data and cultural trends to help shape campaigns that resonate.
You'll have end-to-end ownership, significant exposure across the business, and the chance to shape campaigns that reach millions of customers while continuously testing, learning and optimising performance.
Key Responsibilities
• Build and maintain campaign plans, timelines and briefs to ensure successful delivery.
• Coordinate cross-functional teams to deliver campaigns on time and to a high standard.
• Own the day-to-day delivery of always-on campaign activity.
• Continuously optimise campaigns to improve performance and efficiency.
• Support test-and-learn initiatives across channels to drive ongoing improvement.
• Support delivery of new customer acquisition targets through campaign activity.
• Drive engagement and repeat purchase from existing customers, particularly across CRM and owned channels.
• Monitor and optimise performance across different audience segments.
• Work closely with CRM, social, media agency, PR and partnerships teams to ensure joined-up execution.
• Ensure consistency of messaging, brand and creative across all touchpoints.
• Track and report on campaign performance across channels.
• Identify optimisation opportunities and implement improvements.
• Support post-campaign analysis and insight generation.
• Use customer insights, cultural trends and performance data to identify new campaign opportunities and inspire fresh, engaging creative ideas.
About You
• A strong creative mindset, with experience developing campaign ideas, writing creative briefs and shaping creative ideas with agencies and internal teams.
• Proven experience in marketing or campaign management roles, with around six years' relevant experience.
• Experience delivering campaigns across multiple channels, including digital, CRM and social.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Data-driven approach to decision-making and campaign optimisation.
• Excellent attention to detail and commitment to high-quality execution.
• Strong communication and stakeholder management skills.
• Ability to build effective relationships and bring teams together behind shared goals.
• Passion for creating customer-focused campaigns that deliver measurable impact.
• A naturally creative thinker who enjoys generating ideas, challenging convention and finding fresh ways to connect with customers.
• Able to balance creativity with commercial thinking, using insight and data to shape campaigns that are both memorable and effective.
• Confident collaborating with creative teams and agencies, providing clear direction and constructive feedback to elevate campaign work.
Interview Process
• Stage 1: Recruiter Screening
• Stage 2: Hiring Manager Interview
• Stage 3: Interview with the Marketing Director & Hiring Manager, including a task/presentation element
• Offer! 🎉
Skills Required
- Experience developing campaign ideas and writing creative briefs
- Around six years' relevant marketing or campaign management experience
- Experience delivering campaigns across multiple channels including digital, CRM and social
- Strong project management and organisational skills with ability to manage multiple priorities
- Data-driven approach to decision-making and campaign optimisation
- Excellent attention to detail and commitment to high-quality execution
- Strong communication and stakeholder management skills
- Ability to build effective relationships and bring teams together behind shared goals
- Experience supporting new customer acquisition and driving engagement/repeat purchase
- Ability to use customer insight, cultural trends and performance data to inform campaigns
- Confident collaborating with creative teams and agencies, providing clear direction and feedback
- Passion for creating customer-focused campaigns and a naturally creative mindset
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
