500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We're looking for an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo's Brand team to lead our commercial push into Perimenopause — building category leadership and driving growth as we scale this segment against a competitive landscape.
This is an exciting opportunity to help drive Flo's growth into a major new category through culturally resonant, insight-led campaigns that establish us as the trusted leader in perimenopause. You'll play a key role in shaping how Flo competes and wins in this space — translating category strategy into tangible, high-performing commercial work.
Your Experience
Must have:
- 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around.
- Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders.
- Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape
Nice to have:
- Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness.
- Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance).
- Experience in the US market specifically.
You'll be responsible for:
- Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review.
- Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
- Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing.
- Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.
- Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results.
#LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Skills Required
- 4+ years of experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Experience launching or scaling a commercial product or category push in a competitive market.
- Experience identifying and activating around relevant cultural moments.
- Cross-functional experience with Creative, Product Marketing, Growth, Social Growth, PR, and User Acquisition teams.
- Experience managing creative production, internal teams, external teams, and multiple stakeholders.
- Analytical mindset with experience measuring campaign performance and managing budgets.
- Strong understanding of women's health audiences, ideally including perimenopause or menopause and its competitive landscape.
- Experience marketing to women aged 35+ or other life-stage-specific audiences.
- Experience in high-credibility or high-trust categories such as healthtech, femtech, finance, or insurance.
- Experience in the US market.
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
