About the role:
We're looking for a highly motivated and data-driven Campaign Manager to join our demand generation team. This role is critical to driving pipeline and revenue by leading multi-channel marketing campaigns, optimizing the customer lifecycle, and fueling the top of the funnel through strategic and measurable programs.
This role will play a pivotal part in our go-to-market strategy, owning campaign planning, execution, and optimization across the entire buyer journey. The ideal candidate brings a strong background in B2B enterprise marketing, with expertise across digital channels, deep familiarity with the buyer lifecycle, and a collaborative mindset that thrives in cross-functional environments.
You'll be responsible for owning customer lifecycle marketing, email and nurture programs, BDR campaign alignment, and the development and execution of scalable demand generation campaigns across digital channels. You'll work cross-functionally to launch programs that generate high-quality leads and accelerate revenue.
Key Responsibilities:
Campaign Strategy & Execution
- Own the end-to-end planning and execution of multi-channel, persona-driven demand generation campaigns to support pipeline goals across key segments, industries, and solutions.
- Collaborate with product marketing, content, and sales teams to translate GTM strategies into executable campaigns that align with business objectives and buyer pain points.
- Drive campaign themes and messaging aligned to personas and stages of the buyer journey.
- Partner with digital and operations teams to activate campaigns across paid media, SEO, website, email, events, and ABM platforms.
- Manage campaign timelines, deliverables, and stakeholders to ensure successful launches.
- Continuously monitor campaign performance and optimize channels, messaging, and tactics to increase conversion rates and ROI.
- Implement A/B tests across channels and refine targeting, messaging, and creative based on performance data.
Customer Lifecycle & Email Marketing
- Develop and manage email marketing and nurture strategies and content to engage prospects and customers throughout the funnel.
- Design and implement email nurture tracks and lead lifecycle workflows that engage prospects and accelerate buying decisions.
- Leverage marketing automation platforms to scale engagement and personalize outreach based on behavior and intent.
- Build a customer advocacy program that increases customer loyalty and creates a positive feedback loop for the company.
- Optimize engagement rates through A/B testing, personalization, and behavior-based triggers.
- Continually measure and report on results, with a focus on improving the conversion rates of marketing qualified leads.
Sales Enablement & BDR Campaigns
- Equip sales with content, messaging, and outreach sequences aligned to active marketing campaigns.
- Partner with sales and business development teams to ensure alignment on campaign goals, lead follow-up strategies, and feedback loops.
- Develop campaign toolkits and content assets that support outbound efforts, including landing pages, emails, sequences, and scripts.
- Create campaign follow-up plans to convert MQLs into meetings and pipeline.
- Select, launch, and train the BDR team on the best tools to enable their success, including tools to automate outreach and accelerate conversion.
Reporting & Optimization
- Measure and report on campaign performance, including key funnel metrics (MQLs, SQLs, pipeline, ROI).
- Analyze results to continuously improve campaign performance and influence future strategy.
- Provide regular updates to stakeholders and contribute insights to quarterly business reviews.
Minimum Qualifications:
- Bachelor's degree in a related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field3-5+ years of experience in demand generation, campaign management, or performance marketing.
- Proven experience running integrated B2B campaigns across digital channels (PPC/SEM, SEO, email, social).
- Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Pardot, or similar).
- Strong project management skills - ability to manage multiple initiatives, timelines, and stakeholders.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent verbal and written communication skills.
Preferred:
- Experience working with BDR/sales development teams on outbound and ABM-style campaigns.
- Familiarity with intent data, scoring models, and funnel acceleration tactics.
- Tech industry experience is a plus.
USD 90,100.00 - 150,100.00 per year
Compensation:
Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.
Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.
As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.
Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.
Why Work With Us
At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.
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