BW Influencer Marketing Lead

Reposted 6 Days Ago
Be an Early Applicant
Ho Chi Minh City, VNM
In-Office
Mid level
Other
The Role
Lead and execute influencer (KOL) marketing for local brands in Vietnam: build Others Say plans and budgets, manage agencies and influencer relationships, create bespoke influencer content, track local performance, align campaigns to B&W strategy, and measure influencer impact.
Summary Generated by Built In

About Unilever

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

What Will Your Main Responsibilities Be:

  • Drive Influencer Marketing Expertise in their respective Vietnam Market, in coordination with Others Say lead.
  • Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.
  • Building the brand network of allies: agencies, influencers, editors, etc.
  • Manage local agency partners and coordinate with Brand teams.
  • Help create bespoke content with influencers based on design teams’ guidance for their campaigns.
  • Manage local PR & Influencer budgets inclusive of agency budgets, paid media dedicated to Others Say.
  • Tracking brand local performance.
  • Manage Influencer and PR Agencies and is accountable in ensuring they adapt Unilever best practices.
  • Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy
  • Sees Influencer selection and execution with the agencies.
  • Drives Influencer Marketing measurement & assessment.

Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED

  • Bachelor’s degree holder
  • 2-3 years KOL management experience in an FMCG environment
  • Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans
  • Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously.
  • Very strong relationship building skill.
  • Self-motivated, interpersonal skill, bias for action, data driven & result oriented.
  • Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership
  • Skilled in multi-tasking and adapting quickly to changes.
  • Good written and verbal communication skills in English

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

There’s more to Unilever than the role. Discover our people, culture, and everyday life on our Life at Unilever Vietnam

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required

  • Bachelor's degree
  • 2-3 years KOL management experience in an FMCG environment
  • Expertise with current tools and trends in influencer identification and social media
  • Track record of strategic deployment of digital tactics and larger plans
  • Strong relationship-building skills
  • Strategic yet creative thinker; self-starter able to manage multiple projects
  • Self-motivated, interpersonal skills, bias for action, data-driven and result oriented
  • Strategic thinking and problem-solving with entrepreneurial mindset, strong ownership and leadership
  • Skilled in multi-tasking and adapting quickly to changes
  • Good written and verbal communication skills in English

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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