The Role
Owns retail technology product vision, roadmaps, requirements, and delivery from discovery through launch and adoption. Analyzes business processes, identifies automation opportunities, manages UAT and rollout, and coordinates cross-functional teams. Applies Generative AI to product development and business operations while evaluating APIs, integrations, data flows, and AI solution feasibility. Manages stakeholders, risks, dependencies, success metrics, and continuous product improvement across retail, e-commerce, supply chain, and omnichannel environments.
Summary Generated by Built In
Fynd is a frontier technology company. We started at the intersection of technology and retail because that is where technology was the least available. Over the years, we became one of India’s largest retail technology platforms. But retail was the entry point, not the boundary.
Today, Fynd builds intelligent software that runs business operations. Not tools that help people work faster, but systems that absorb entire functions: manufacturing, marketing, logistics, commerce, quality control. We sit inside our customers’ businesses, harvest deep domain context, and build AI systems that operate autonomously. We are expanding from retail into manufacturing, generative media, physical AI, and healthcare.
Role Overview
We are looking for a Business Program Manager – Retail Digital Transformation & GenAI who can translate complex business challenges into scalable technology solutions. The ideal candidate will have strong knowledge of the retail domain, preferably within the Fashion and Lifestyle sector, along with experience in digital transformation and technology-led product development.
You will own the product vision and requirements, analyse existing business processes, identify gaps, and work with cross-functional teams to develop and roll out effective solutions. You will also use Generative AI tools to improve product discovery, requirement analysis, prototyping, and overall execution.
Key Needs
- We need retail domain knowledge, exposure to digital transformation, F&L sector knowledge and experience if possible
- Strong hands on Gen AI tools and Tech exposure and understanding
- Able to handle Stakeholder Management & clear communications.
- Able to stretch and handle pressure, knows when to push back etc
- Own the product vision and requirements , breakdown the business process, analyse the gaps and also create requirements
- Rollout product, testing, UAT , enabling business
- Identify unarticulated scenarios and gaps in business approach , etc
- Program Planning & Strategy:
- Develop and execute comprehensive adoption strategies for new systems and processes, aligned with business goals.
- Create detailed program plans, timelines, and resource allocations to ensure successful implementation.
- Agile/ Lean Program Management :
- End to end right from Requirements phase till rollout and adoption phase and scaling the adoption phase
- Plan & execute the project right from ideation to requirement gathering to iterative development with user interface/demo to UAT /rollout planning & execution to adoption plan & execution and scaling the adoption
- Hands-on understanding on the business function and the solution (sub-platforms) and its technology implementation
- Plan the development operations where needed, bring in infra team where needed, build in test cases, etc
- Able to handle and manage RAIDS - dependencies , and callout clear assumptions and Risks and issues with resolutions
- Proactive in identifying these risks and issues and resolve them with both business and Product/tech teams
- Repeated issues should be root cause analysed and sought for proactive resolutions
- End to end right from Requirements phase till rollout and adoption phase and scaling the adoption phase
- Business Process Understanding:
- Leverage strong business acumen to dissect and understand brand-specific processes, models, and capabilities.
- Collaborate with Product & engineering/Tech teams to translate business requirements into actionable features and enhancements.
- Work with them for iterative development, user interface clarifications & user demo regularly to gather early feedback , regular governance , etc
- Plan the rollout with them and business team , with less disruption to business
- Stakeholder Engagement:
- Collaborate with cross-functional teams, including Product, Operations, and IT, to understand their needs and expectations.
- Build strong relationships with stakeholders to foster a culture of change and commitment to adoption.
- Build and maintain relationships with stakeholders to influence business decisions, acting as a Subject Matter Expert (SME).(if not completely, but as partial)
- Manage communication across business interfaces, effectively addressing any obstacles for the product team.
- Adoption, Change Management:
- Lead change management efforts by assessing the impact of new initiatives on the organization and developing strategies to address concerns.
- Monitor adoption rates and user feedback to identify areas for improvement.
- Ensure platform readiness for existing and new brands, including data setup and training content development.
- Track functional usage metrics and support for third-party integrations as necessary.
- Enhancements & New Requirements:
- Conduct analysis of user feedback to drive enhancements for existing features and oversee new development efforts.
- Manage user feedback prioritization, ensuring early involvement in feature enhancements and development from the pilot/UAT stage.
- Act as a liaison between the business and product teams to minimize surprises/noises.
- Lead requirement gathering for new brands, including feature development, SDLC tracking, and business rollout plans.
- Adoption and ensuring Business value creation & value add - Measurement:
- Establish metrics to measure the success of adoption initiatives, including user engagement, satisfaction, and operational efficiency.
- Analyze data to provide insights and reports to senior leadership on program effectiveness and areas for enhancement.
- End-to-End Adoption Management - right from planning an adoption of a feature to a new solution and drive the adoption successfully and scale it. Lead all adoption activities for new categories or brands, ensuring alignment with overall business objectives.
- Develop and maintain comprehensive project plans, including prerequisite preparations, checklists, and data uploads.
- Continuous Improvement:
- Gather feedback from users and stakeholders to inform future enhancements and optimize adoption strategies.
- Stay current with industry trends and best practices to drive innovation in adoption methodologies.
- Collaboration with each Sub-Platform Program Managers:
- Work closely with sub-platform owners to coordinate brand-specific adoption efforts, ensuring all necessary preparations are completed.
- Monitor and manage adoption tracking activities, ensuring accountability and timely execution across brands.
- Data Management & Analytics:
- Confirm data accuracy and readiness for brand adoption, collaborating with analytics teams to derive insights and track performance metrics.
- Utilize analytics to assess adoption progress and identify areas for improvement.
- Oversee Training & Support:
- Design and oversee training programs tailored to different user groups to facilitate effective onboarding.
- Provide ongoing support and resources to teams to ensure smooth transition and engagement with new tools.
- Retail domain and business acumen - developed this over a period of building /driving solutions for various retail industry problems
- Experience with legacy modernization, tech adoption, and program management for transformation efforts.Proven experience in program management, with a focus on adoption and change management initiatives for the above said programs
- Proven track record in driving + problem solving : Product development, Custom solution, Product Implementation, legacy modernisation, adoption and transformation initiatives.
- Experience in building products /custom solutions, platforms for Retail industry problems in any sector - grocery, fashion & lifestyle, B2C, etc
- Experience in past in BA roles or Product owner /mgmt roles, Engineering roles - to ensure problem solving skills and consulting mindset
- Experience in technology implementation, Legacy modernisation, digital transformation, or business process improvement, Digital platform development in a fast-paced environment.
- Experience in leveraging /monetising data for delivery excellence, program governance (in SDLC- Agile, Lean, kanban methods)
- Also wear hat of product manager to use insights for delivering business value and realising value by validating product goals set to the business outcomes (KPIs)
Some Specific requirements
- Strong project management skills, with proficiency in tools such as MS Project, JIRA, or Asana.
- Excellent communication and interpersonal skills, with the ability to influence and motivate diverse teams.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Bachelor’s degree in Business, IT, or a related field; PMP or similar certification is a plus.
- Self-driven and results-oriented with a strong sense of accountability.
- Leadership skills and a collaborative approach to teamwork.
- Adaptability to changing priorities and a proactive approach to problem-solving.
- Handling chaos and ambiguity.
What do we offer?
Growth
At Fynd, growth is limitless. We nurture a culture that encourages innovation, embraces challenges, and supports continuous learning. As we expand into new product lines and global markets, we’re seeking talented individuals eager to grow with us.
We believe in empowering our people to take ownership, lead with confidence, and shape their careers.
- Learning Wallet: Enrol in external courses or certifications to upskill—we’ll reimburse the costs to support your development.
Culture
We believe in building strong teams and lasting connections.
- Regular community engagement and team-building activities
- Biannual events to celebrate achievements, foster collaboration, and strengthen our workplace culture
Wellness
Your well-being is our priority. Comprehensive Mediclaim policy for you, your spouse, children, and parents
Work Environment
We thrive on collaboration and creativity. Our teams work from the office five days a week to encourage open communication, teamwork, and innovation.
Join us to be part of a dynamic environment where your ideas make an impact!
Skills Required
- 4-8 years of experience in Product Management, Digital Transformation, Business Transformation, or a similar role
- Experience owning technology products from discovery and requirements gathering through launch and adoption
- Experience in retail technology, e-commerce, Fashion and Lifestyle, omnichannel commerce, supply chain, or related domains
- Hands-on experience with Generative AI tools and their application in product development and business operations
- Experience creating product roadmaps, PRDs, user stories, workflows, and acceptance criteria
- Hands-on experience managing product testing, UAT, implementation, and rollout
- Ability to analyze complex business processes and identify unarticulated requirements or operational gaps
- Understanding of APIs, integrations, data flows, and enterprise technology systems
- Strong stakeholder management, communication, and presentation skills
- Ability to work in a fast-paced environment, handle pressure, and manage multiple priorities
- Strong problem-solving skills with the ability to challenge assumptions and provide informed pushback
- Proactive, articulate, and ownership-driven approach to work
- Experience working with enterprise retail or Fashion and Lifestyle brands
- Experience leading large-scale digital transformation programs
- Exposure to Order Management Systems, Warehouse Management Systems, inventory management, marketplaces, or store operations
- Experience using AI tools to build prototypes, automate workflows, or support product decision-making
- Prior experience working in a B2B SaaS or enterprise technology company
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The Company
What We Do
Fynd is India's largest omnichannel ecosystem and multi-platform tech company. Headquartered in Mumbai and founded by Farooq Adam, Harsh Shah, and Sreeraman MG in 2012. We have modernized retail strategies for more than 1000 brands & created a rich suite of tech products. Rooted in technology & innovation, we have products in applied machine learning, big data, gaming+crypto, image editing, and learning space. Our constant innovation and expertise in technology has been noticed worldwide. Fynd made it to Fast Company's list of Top 10 most innovative Asia-Pacific companies of 2022. We are a fast growing team of 1000+ fun, skilled and ambitious people. We explore the unexplored, innovate unafraid, and have the time of our life while we do. Be a part of the new. Join us. For more information about our products, visit us at www.omnifynd.com
