Business Development Specialist

Posted 8 Days Ago
Be an Early Applicant
Lubbock, TX, USA
In-Office
Junior
Digital Media • News + Entertainment
The Role
Sell advertising by building relationships with local businesses and presenting multi-platform marketing campaigns spanning broadcast TV, streaming, CTV/OTT, and digital channels (SEO, SEM, display, social). Generate new accounts, design customized proposals and creative ad ideas, meet revenue targets, and provide ongoing customer service and campaign support.
Summary Generated by Built In

Join KLBK-TV, KAMC TV, Everythinglubbock.com along with Nexstar Digital Services in the dynamic market of Lubbock! We’re seeking a talented salesperson who is energetic, enthusiastic, and goal driven with a competitive mindset and a passion for media and marketing to join our team as a Business Development Specialist. If you love meeting new people and have a desire to help businesses grow, we would like to talk to you!  With the power of broadcast television, streaming platforms, and a full suite of digital products, we help businesses expand their footprint every day.  

We are here to help launch your career, cultivate your talents, and provide constant growth and development. As the Business Development Specialist, you will do meaningful work with opportunities for promotion all while working in a fun environment with colleagues that are just as impressive as you! You will generate advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums. This is an opportunity to make an impact on our business community and be rewarded accordingly.

Responsibilities:

  • Establishes credible relationships with our local business community.
  • Makes sales calls on prospective clients and building relationships to develop new accounts.
  • Educates clients on how specific advertising solutions will help promote their products or services in the most effective way possible.
  • Builds marketing campaigns for clients using multiple tactics, including but not limited to broadcast TV, SEO, SEM, Display, Social, CTV and OTT
  • Presents client solutions by building rapport and delivering results through our TV and digital platforms.
  • Uses creativity to design and deliver customized advertising proposals and presentations, as well as ideas for commercials & digital ads based on the client’s needs and sales goals.
  • Implements strategies to meet and exceed personal and team revenue goals.
  • Provides excellent customer service to existing accounts.

Requirements:

  • Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum of one year’s experience in sales, preferable in the media field.
  • Elevated level of professionalism.
  • Outstanding follow through, time management, organizational skills, and attention to detail.
  • Excellent written and verbal communication skills.
  • Goal driven.
  • Ability to work in a fast-paced team environment as well as independently.
  • Desire and willingness to continuously learn.
  • Valid driver’s license with an acceptable driving record and dependable vehicle.
  • Proficient in Microsoft Office Suite as well as with computers, telephones, copiers, scanners and other office equipment.

Benefits:

  • Medical, dental, and vision insurance
  • Health & wellness opportunities
  • 401K
  • Family & parenting vacation & time off
  • Paid Holidays

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com).  Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].

Skills Required

  • Bachelor's degree in marketing, advertising, mass communications, or related field, or equivalent education/experience
  • Minimum of one year experience in sales, preferably in media
  • Valid driver's license with acceptable driving record and dependable vehicle
  • Proficient in Microsoft Office Suite
  • Outstanding follow through, time management, organizational skills, and attention to detail
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced team environment and independently
  • Goal driven and enthusiastic with elevated level of professionalism
  • Desire and willingness to continuously learn
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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