Senior Business Development Representative – Public Sector

Posted 6 Days Ago
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São Paulo, BRA
Hybrid
Entry level
Fitness • Healthtech
Our mission is to make every company a wellness company.
The Role
Generate and qualify new business opportunities with Brazilian public-sector entities. Responsibilities include outbound prospecting, inbound lead qualification, account research, stakeholder mapping, personalized outreach, objection handling, relationship building, and pipeline generation. The role manages lengthy, multi-stage government sales cycles, maintains compliance and integrity, collaborates with Public Sector Account Executives, attends institutional events, and meets pipeline goals.
Summary Generated by Built In

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!


THE OPPORTUNITY

We are hiring a Business Development Representative – Public Sector for our Sales Development team in São Paulo!

As a BDR Public Sector, you will be responsible for generating new business opportunities within the Brazilian public sector, combining outbound prospecting (above 1.000 lives) with inbound qualification (1.000 to 10.000 lives). Unlike our Enterprise segment, which focuses on privately-held companies, here you'll engage public-sector entities such as municipalities, partnering closely with our Public Sector Sales Executives to open doors, navigate complex organizations, and create qualified pipeline for our Public Sector segment.


YOUR IMPACT

  • Proactively identify and engage potential public-sector clients through outbound prospecting (cold calls, emails, and creative channels).
  • Qualify and convert inbound opportunities with speed, following structured multi-channel cadences and keeping engagement alive across longer decision cycles.
  • Research accounts, map stakeholders, and personalize outreach to engage the right decision-makers within public institutions.
  • Educate prospects about Wellhub's mission and value proposition, creating interest and securing meetings for the sales team.
  • Overcome objections, manage expectations, and build trusted relationships at different levels, including senior public-sector leaders.
  • Manage long, multi-stage sales cycles with patience and discipline, adapting your approach to the pace and structure of each institution.
  • Operate with strict compliance and integrity at all times when engaging public institutions, escalating sensitive or procurement-related questions to the Account Executive.
  • Collaborate with Public Sector AEs to align messaging, share insights, and strategize on complex, multi-stakeholder accounts.
  • Achieve or exceed monthly, quarterly, and annual pipeline generation goals.
  • Be a Wellhub ambassador at public-sector and institutional events.
  • Roll up your sleeves and support the team where needed, we win together!Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

  • A true team player who loves collaborating to reach ambitious goals.
  • Tenacious, resilient, and goal-oriented, with solid previous experience in outbound prospecting, business development, or sales for large/complex accounts.
  • Organized and self-motivated, you can handle multiple priorities in a fast-growing organization.
  • Coachable, curious, and always seeking to learn and improve.
  • Strong verbal and written communication skills in Portuguese (native).
  • You think strategically and creatively to solve complex challenges.
  • Curious about, or experienced with, how the Brazilian public sector operates. You're comfortable learning the specific dynamics of engaging government and public institutions.
  • Comfortable with longer, more bureaucratic sales cycles and multi-layered internal approval processes, without losing momentum or motivation.
  • High integrity and sound judgment when representing Wellhub in front of public institutions

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team.


WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. 

HEALTHCARE: Health, dental, and life insurance. 

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. 

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

Want to see what it’s really like to work here? Follow us on Instagram @lifeatwellhub and watch our team video on YouTube!


Wellhub was named a Top Sales Team of 2025!
This is a recognition of the collaboration and impact we create together every day. Ready to be part of a team that’s making a real difference? Read more about the award here. 


Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 


 #LI-HYBRID

 

Skills Required

  • Previous experience in outbound prospecting, business development, or sales for large or complex accounts
  • Native Portuguese verbal and written communication skills
  • Ability to collaborate effectively as a team player
  • Tenacity, resilience, and goal orientation
  • Organization and self-motivation while managing multiple priorities
  • Coachable, curious, and committed to continuous learning and improvement
  • Strategic and creative problem-solving ability
  • Curiosity about or experience with Brazilian public-sector operations
  • Comfort with lengthy bureaucratic sales cycles and multi-layered approval processes
  • High integrity and sound judgment when engaging public institutions

Wellhub Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wellhub and has not been reviewed or approved by Wellhub.

  • Wellbeing & Lifestyle Benefits Access to a free, high‑tier Wellhub membership and a wide network of gyms, studios, and digital wellness resources underscores strong investment in holistic wellbeing. Family add‑ons and mindfulness, nutrition, and mental‑health tools extend the benefit’s everyday utility.
  • Leave & Time Off Breadth Generous paid time off, birthday leave, and substantial parental leave support rest and family needs. Flexible‑first work, home‑office setup support, and monthly remote‑work allowances further enable balance.
  • Healthcare Strength Health coverage spans medical, dental, vision, disability, life, and mental‑health support, with no‑cost employee premiums in some locations. FSAs, abortion travel support, and pet insurance broaden the protective scope.

Wellhub Insights

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The Company
HQ: New York, NY
2,200 Employees
Year Founded: 2012

What We Do

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 26,000 companies in 13 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Since our founding in 2012, we’ve grown into a global team of over 2,200 employees. Headquartered in New York City, Wellhub continues to expand its reach and impact, helping companies worldwide to foster wellbeing—and we're just getting started!

Why Work With Us

Your wellbeing, our mission. We are a team of passionate people driving meaningful impact in workplace wellness. We foster a culture of trust, open communication, and learning, where every perspective matters and you're empowered to take ownership of your role and wellbeing. Join us in shaping a healthier world—for you and for companies everywhere!

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