PLI (Plasticard Locktech International) is the largest closed loop gift, loyalty, and hospitality card manufacturer in North America. Our casino clients include some of the largest gaming companies in the country, and we supply their player and rewards cards, custom hotel key cards, and related products.
The Business Development Representative, Casino & Gaming is responsible for growing new casino and gaming business in an assigned territory. This includes prospecting commercial and tribal casinos, winning back inactive accounts, and expanding sales with current clients. This position is aggressively compensated for new business and requires an experienced seller who can manage and grow a territory.
Responsibilities
- Build and execute a territory plan to win new casino and gaming business, from independent properties to corporate chains
- Work our database of inactive and non participating casino locations to reopen accounts and create new revenue
- Prospect daily through calls, emails, LinkedIn outreach, sample packs, and on site visits
- Sell player and rewards cards, custom hotel key cards, and related products such as door hangers, key card envelopes/folders and tent cards
- Build customer facing presentations,quotes and proposals for custom products and present them to marketing, player development, hotel, and purchasing leaders
- Work with customer service to transition accounts between Hunter and Farmer status
- Expand current casino accounts by introducing additional product lines and building relationships across the property
- Learn the products, key contacts, and buying process for each casino chain in your territory
- Represent PLI at gaming industry trade shows and events
- Keep CRM activity, pipeline, and forecasts accurate and current
- Meet or exceed activity, pipeline, and revenue goals
- Perform these and other duties as assigned by the supervisor or other appropriaate management personnel
Skills
- Perform these and other duties as assigned by supervisor or other appropriate management personnel
- Hunter mentality with a strong drive to find and open new accounts
- Persistent and resilient when facing rejection
- Disciplined about daily prospecting and owning your own territory
- Competitive and motivated by commission
- Comfortable building relationships with executives and navigating multiple decision makers
- Strong communication skills in person, on the phone, and in writing
- Organized, independent, and able to manage multiple deals at once
Qualifications
- 5+ years of B2B outside sales experience with a proven record of winning new business
- Experience selling into casinos, gaming, or hospitality strongly preferred
- Bachelor's degree preferred
- CRM proficiency (Salesforce, HubSpot, or similar) and strong Microsoft Office skills
- Existing relationships within the gaming industry are a plus
Travel
Travel is a required part of this role, including overnight and air travel for on-site casino visits, client meetings, and gaming industry trade shows.
Compensation
Competitive compensation with incentives tied to new business.
Skills Required
- 5+ years of B2B outside sales experience with a proven record of winning new business
- Experience selling into casinos, gaming, or hospitality
- Bachelor's degree
- CRM proficiency, including Salesforce, HubSpot, or similar
- Strong Microsoft Office skills
- Existing relationships within the gaming industry
What We Do
Brands worldwide trust PLI to deliver exceptional value with plastic and paper cards and related solutions that enable human connection. Whether we are providing hotels with key cards, retailers with gift card marketing support, or event organizers with revenue-generating commemorative key cards and promotional items, our customers’ enduring trust is a testament to the talent, experience, and dedication of the diverse team of individuals who comprise PLI. “Customer First” is the lens that brings what we do and how we do it into focus. Over 30 years of experience in card production and personalization, fulfillment, supporting carriers, direct mail, signage and specialty marketing – assessed and tailored on a customer-by-customer basis to elevate the power of the brands we support. Wherever our customers are – and whatever they need – PLI is poised to deliver. We have four U.S. facilities strategically located in Asheville, NC (East Coast), St. Louis, MO (Midwest) and City of Industry, CA and Las Vegas, NV (West Coast). Our international customer support includes distribution centers located in Canada and the Netherlands. PLI. We use our experience to make life’s experiences better.
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