The Role
The Business Development Manager drives influencer onboarding and engagement in gaming marketing campaigns, builds relationships with developers, negotiates deals, and analyzes campaign performance.
Summary Generated by Built In
ABOUT YOU
We are seeking a dynamic and results-driven Business Development Manager, Influencer Partnerships to join our team. In this hybrid role, you will drive the onboarding and engagement of influencers and their agencies onto Xsolla Partner Network campaigns. The ideal candidate has a strong background in influencer marketing within the gaming industry and a proven track record of working with game developers and publishers. This role requires a strategic thinker who can build relationships, negotiate deals, and ensure successful influencer activations.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
RESPONSIBILITIES
- Identify, engage, and onboard influencers and their agencies to participate in Xsolla Partner Network campaigns.
- Develop and maintain strong relationships with mid-tier and AAA developers/publishers to drive long-term partnerships
- Collaborate with game developers and publishers to understand their campaign objectives and match them with suitable influencers.
- Negotiate partnership terms, deliverables, and incentives with influencers and agencies.
- Provide guidance and best practices to influencers and developers for maximizing campaign success.
- Monitor campaign performance, analyze key metrics, and provide insights for optimization.
- Stay up-to-date with influencer marketing trends, emerging platforms, and gaming industry developments.
- Work cross-functionally with internal teams, including marketing, sales, product, design, and legal, to enhance influencer onboarding processes.
REQUIREMENTS
- 5+ years of experience in influencer marketing, business development, or partnerships within the gaming industry.
- Strong understanding of influencer ecosystems, including YouTube, Twitch, TikTok, and other content platforms.
- Proven experience working with game developers, publishers, and influencer marketing campaigns.
- Ability to establish and maintain relationships with influencers and agencies.
- Excellent negotiation, communication, and presentation skills.
- Data-driven mindset with experience analyzing influencer performance metrics.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Passion for gaming and deep knowledge of gaming communities.
- Preferred Qualifications:
- Experience using influencer marketing platforms and analytics tools (e.g., Rainmaker.gg, CreatorIQ, Upfluence, etc.).
- Experience with CRMs and task management tools (e.g., Salesforce, Jira, Atlas, and Confluence, etc.).
- Previous experience working with influencer monetization programs and revenue-sharing models.
- Familiarity with affiliate marketing strategies within gaming.
What We Offer:
● Competitive salary and performance-based incentives.
● Flexible hybrid work environment.
● Opportunity to work with top gaming influencers and industry leaders.
● Career growth in a fast-evolving industry.
● A dynamic and passionate team focused on innovation in gaming influencer marketing.
If you're passionate about gaming, influencer marketing, and building meaningful partnerships, we’d love to hear from you. Apply now and help us expand the reach of Xsolla Partner Network!
Job Description
This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.
Privacy Notice & Data Processing Consent
By submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.
In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL):
Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla.
Sensitivity: We will handle your personal information with a high duty of care.
Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.
If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.
Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.
For any inquiries related to data privacy, please contact: [email protected]
Explore more opportunities at: https://xsolla.com/careers
Skills Required
- 5+ years of experience in influencer marketing, business development, or partnerships within the gaming industry
- Strong understanding of influencer ecosystems, including YouTube, Twitch, TikTok, and other content platforms
- Proven experience working with game developers, publishers, and influencer marketing campaigns
- Ability to establish and maintain relationships with influencers and agencies
- Excellent negotiation, communication, and presentation skills
- Data-driven mindset with experience analyzing influencer performance metrics
- Ability to work independently and as part of a collaborative team in a fast-paced environment
- Passion for gaming and deep knowledge of gaming communities
- Experience using influencer marketing platforms and analytics tools
- Experience with CRMs and task management tools
- Previous experience working with influencer monetization programs and revenue-sharing models
- Familiarity with affiliate marketing strategies within gaming
Xsolla Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Xsolla and has not been reviewed or approved by Xsolla.
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Fair & Transparent Compensation — Pay is considered fair or good in many cases, with mentions of high salary or being paid well in certain roles and markets. Market-aligned ranges for several U.S. roles indicate base pay is not out of step with peers.
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Healthcare Strength — Health coverage is described as comprehensive for full-time employees and families, with employer-paid medical, dental, and vision noted in some U.S. postings. Positive remarks on medical coverage appear on dedicated benefits pages.
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Leave & Time Off Breadth — Flexible or unlimited paid time off is repeatedly highlighted, alongside parental leave and remote or hybrid flexibility. These elements contribute to an overall package that many view as solid.
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The Company
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
