Business Development Executive

Posted 9 Days Ago
Be an Early Applicant
Kolkata, West Bengal, IND
In-Office
Junior
Agency • SEO
The Role
Research prospective authors, entrepreneurs, and thought leaders; conduct outreach through calls, email, and LinkedIn; qualify leads; schedule meetings for senior consultants; maintain CRM records and follow-up pipelines; prepare client briefs; track outreach activity; report on meetings; and monitor publishing, ghostwriting, and author-branding trends.
Summary Generated by Built In

Job Summary:

We are looking for a proactive Business Development Executive to support our

ghostwriting, publishing, and book marketing services. The role focuses on identifying

potential authors, entrepreneurs, and professionals, initiating conversations, and scheduling

meetings for our senior consultants. This is a client-facing coordination role that requires

excellent communication, research skills, and the ability to build initial trust with prospects.


Key Responsibilities:

● Research and identify prospective clients (authors, entrepreneurs, thought leaders)

● Conduct initial outreach (calls, emails, LinkedIn, etc.) to introduce our services

● Qualify leads and schedule meetings with senior consultants for detailed discussions

● Maintain accurate client information, pipelines, and follow-up schedules in

CRM/internal tools

● Assist in preparing client briefs, and background research for senior team

● Track outreach activities and share weekly reports on meetings scheduled

● Stay updated on industry trends in publishing, ghostwriting, and author branding




Requirements

Requirements:

● Bachelor’s degree in Business, Marketing, Publishing, or related field

● 0–2 years of experience in business development, client coordination, or lead

generation

● Strong verbal and written communication in English

● Organized, detail-oriented, and capable of managing multiple follow-ups

● Comfortable using CRM tools, Excel, and outreach platforms


Nice to Have:

● Prior experience in publishing, content services, or creative industries

● Experience in LinkedIn lead generation or client prospecting




Benefits

What We Offer:

● Opportunity to work with budding and established authors globally

● Exposure to the creative and publishing industry

● Learning & career growth opportunities under senior consultants

● Health insurance

● Quarterly rewards and recognition

● Alternate Saturdays off




Skills Required

  • Bachelor's degree in Business, Marketing, Publishing, or a related field
  • 0–2 years of experience in business development, client coordination, or lead generation
  • Strong verbal and written communication in English
  • Organized and detail-oriented, with the ability to manage multiple follow-ups
  • Comfort using CRM tools, Excel, and outreach platforms
  • Experience in publishing, content services, or creative industries
  • Experience with LinkedIn lead generation or client prospecting
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The Company
191 Employees
Year Founded: 2017

What We Do

Content-Whale is an India-based content writing and development company that helps brands strengthen their digital presence. It provides more than 30 content services, including blogs, SEO content, copywriting, website content, and translation. The company connects brands with specialized content teams and a broad network of subject-matter experts and editors, serving clients across multiple industries from its Mumbai base.

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