At Skillsoft, we believe skills fuel growth. Our mission is to empower every organization and every learner to turn constant change into continuous growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and progress.
Skillsoft is seeking a Marketing Analytics Business Analyst to support the development of marketing performance reporting, analytics frameworks, and data-driven insights that guide marketing strategy. In this role, you will have the opportunity to work closely with the Marketing Operations and cross-functional marketing leaders to translate business questions into analytical outputs, dashboards, and insights. The analyst will help build and maintain reporting infrastructure across tools such as Salesforce, Power BI, and marketing attribution platforms, enabling marketing leadership to measure pipeline contribution, campaign performance, and customer engagement.
As our Marketing Analytics Business Analyst, you won't just report on data—you’ll be the architect of our 'truth.' You will bridge the gap between raw data and strategic decisions, helping Skillsoft understand exactly how every marketing dollar drives global growth.
Key Responsibilities
- Measuring the Funnel by developing and maintain dashboards that track key marketing performance metrics including:
- Pipeline generated
- Pipeline influenced
- Campaign performance
- Conversion rates across funnel stages
- Marketing contribution to revenue
- Support the development and maintenance of Power BI dashboards used by marketing leadership and the executive team.
Marketing Attribution & Pipeline Analysis
- Assist in analyzing marketing influence across the customer journey using attribution models.
- Work with marketing and sales leadership to understand how marketing programs contribute to pipeline generation and deal progression.
- Help evaluate the effectiveness of marketing channels including digital campaigns, webinars, events, and content programs.
- Storytelling & Insights: Analyze large datasets, dashboards, salesforce reports to identify trends, opportunities, and areas for optimization across marketing programs.
- Deliver actionable insights to marketing stakeholders through presentations, reports, and written analysis.
- Support the weekly and monthly reporting cadence used by leadership teams to evaluate marketing performance.
Cross-Functional Collaboration
- Partner with stakeholders across:
- Growth Marketing
- Product Marketing
- Brand & Content
- Field Marketing
- Marketing Operations
- Sales Operations
- Translate business questions into clear analytical requirements and reporting outputs.
- Data Governance & Integrity Support efforts to improve data accuracy and reporting consistency across marketing and CRM systems.
- Help define reporting standards, metric definitions, and documentation for marketing KPIs.
- Identify opportunities to automate reporting and improve analytics workflows.
Required Qualifications
- 5-7 years of professional experience in business analytics, marketing analytics, data analysis with a Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, or a related field or 2-5 years of experience with a Masters degree in relevant field
- Experience working with CRM and marketing data (Salesforce preferred)
- Strong experience with data visualization tools such as Power BI
- Proficiency in Excel and data analysis techniques
- Ability to translate complex data into clear insights for non-technical stakeholders
- Strong analytical and problem-solving skills, as well as excellent communication and presentation skills
- Experience working with marketing analytics or demand generation teams
- Familiarity with marketing attribution models
- Experience writing SQL queries to analyze large datasets
- Experience working with marketing automation platforms (Pardot, MCAE)
- Solid understanding of B2B marketing funnels and pipeline metrics
What Success Looks Like in This Role
Over the first 90 days, this role will drive the rapid maturation of our global marketing data analytics function by:
- Bridging the Gap Between Data and Action: Transition from "pulling reports" to "delivering stories," providing monthly performance retrospectives that offer clear recommendations for budget and campaign optimization.
- Driving Operational Efficiency: Identify and automate at least two high-touch manual reporting processes, freeing up the team to focus on strategic analysis rather than data entry.
- Becoming a Trusted Strategic Partner: Serve as the go-to analytics expert for Growth and Field Marketing, translating complex business questions into clear, technical requirements and actionable outputs.
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
What the Team is Saying
Skillsoft Compensation & Benefits Highlights
How does Skillsoft ensure its pay and bonus plans are competitive?
Skillsoft’s compensation is supported by employee feedback around market-rate pay, bonus opportunities, benefits and total rewards. The company pairs compensation with flexibility, learning access and career development programs that employees describe as part of the overall value of working there.
- Market-aligned pay and bonus opportunities: Employees describe Skillsoft’s compensation as competitive, especially in roles with bonus potential. Employees surveyed on external review sites cite “salary plus bonus potential” as market rate, quarterly bonus access in sales and a strong compensation plan. A marketing employee cited “great pay,” while a solution design architect described Skillsoft as offering a “very competitive benefits and total compensation package.” (Comparably; Glassdoor)
- Performance-based rewards: Skillsoft employees point to bonus opportunities as part of the company’s rewards approach. A software engineer said their bonus was “excellent,” while sales employees cite quarterly bonus access as part of their compensation package.
- Benefits as part of total rewards: Skillsoft’s total rewards are also supported by employee comments about health benefits, insurance benefits, flexible time off, remote work and work-life balance. Employees surveyed on external review sites cite health benefits and insurance benefits as strengths, while other employees highlight great benefits, remote-first work and flexibility as part of the employee experience. (Comparably; Glassdoor)
- Growth and learning as added value: Skillsoft’s rewards approach is connected to its employee growth culture. The company provides employees with access to Percipio, Aspire Journeys, role-based pathways, instructor-led training, coaching and CAISY® simulations. Employees describe Skillsoft as a place with “continuous learning opportunities across the tech stack” and “no better place to learn and grow.”
● External signals:
○ Compensation and bonus: Employees on external review sites cite market-rate salary plus bonus potential, quarterly bonus access in sales, a strong compensation plan, “great pay” and an “excellent” bonus as compensation strengths. (Comparably; Glassdoor)
○ Total rewards: Employees on external review sites describe Skillsoft as offering “great benefits,” a “very competitive benefits and total compensation package” and benefits that support work-life balance, flexibility and employee growth. (Glassdoor)
○ Health and insurance: Employees on external review sites cite health benefits, insurance benefits and good health plans as strengths of Skillsoft’s employee experience. Mental health benefits are also listed among Skillsoft’s employee benefits. (Comparably)
○ Flexibility as a reward: Employees on external review sites connect rewards not only to pay, but also to remote work, flexible hours, flexible time off, independence and management that avoids micromanaging. (Glassdoor; Comparably)
Bottom line: Skillsoft supports competitive pay through market-rate compensation, bonus opportunities and a broader total rewards experience that includes benefits, flexibility and career development.
Skillsoft Insights
What We Do
Skillsoft (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, Skillsoft helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, Skillsoft enables organizations to close critical skill gaps and accelerate transformation. Skillsoft is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at skillsoft.com.
Why Work With Us
We help the world's biggest companies build better workforces — and we invest just as much in our own people. Learning new skills is a core part of your job here. We're fully remote, spread across the globe, and united by a shared belief that learning changes careers.
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Employees work remotely.
