The Role
The Business Analyst II focuses on using data analytics to support growth initiatives, enhance member engagement, and drive retention strategies for WHOOP's platform.
Summary Generated by Built In
At WHOOP, we're on a mission to unlock human performance. We empower members to perform at their highest potential by providing deeper insights into their bodies and daily lives. Our team thrives on innovation, data-driven strategies, and a shared passion to redefine member engagement and retention.
We are seeking a Business Analyst II to partner closely with the Growth Product team to drive data-driven decisions aimed at acquiring, engaging, and retaining our member base. This role focuses on leveraging data to fuel growth, combining deep analytics with strategic foresight to enhance the member journey. By identifying actionable insights and scaling new opportunities, you’ll play a vital role in shaping how WHOOP members experience and benefit from our platform.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
RESPONSIBILITIES:
- Data-Driven Growth Analysis: Develop understanding of key growth metrics, analyzing data across various dimensions such as geographies, membership types, and acquisition sources to provide actionable insights.
- Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.
- Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of growth initiatives and inform product roadmap decisions.
- Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.
- Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.
- Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.
QUALIFICATIONS:
- 2+ years of experience as a Business Analyst or in a similar role, preferably within a growth or product-focused environment.
- Bachelor’s degree in Statistics, Business, Economics, Data Science or a related field.
- Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
- Self-starting, fast-moving, and collaborative approach to problem-solving.
- Strong technical and analytical skills; SQL skills required
- Proficiency with data visualization tools such as Looker or similar.
- Excellent attention to detail with the ability to handle multiple tasks efficiently.
Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we believe there’s more to a candidate than what’s on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we welcome all applicants.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
Not Specified
