Business Analyst (CRM)

Posted 3 Days Ago
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Sydney, New South Wales, AUS
In-Office
Mid level
AdTech • Mobile • Software
Mobile Computing Software Products
The Role
The Business Analyst role involves enhancing products by communicating needs, translating requirements, collaborating with stakeholders, and utilizing AI tools for documentation and analysis.
Summary Generated by Built In

We’re hipages, Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:

As the Business Analyst, you will work closely with the team’s Senior Product Manager and engineers, ensuring the product is “built right” with any technical risks or tactical options being shared with the PM for appropriate decision-making. 

Why join our Product team?

  • Hybrid working model
  • In-house Talent Development team to prioritise personal and career growth
  • Competitive salary, benefits and perks
  • Cross-functional collaboration
  • Hands-on learning opportunities and workshops for continuous upskilling

How you will add value:

  • Understand the problems or opportunities that we need to solve with our products
  • Communicate progress and impacts to various stakeholders
  • Design process flow diagrams or service blueprints
  • Write user stories and associated acceptance criteria
  • Ensure that requirements are understood by the team through story kick-offs and constant communication
  • Communicate any requirement dependencies, issues or risks identified through the analysis process
  • Participate in estimation sessions by describing the requirements and clarifying any questions raised
  • Assist in preparing training materials, user guides and continuously contribute to enhancing documentation
  • Use AI tools to accelerate analysis, drafting user stories, generating process flow diagrams, summarising stakeholder interviews, and producing first-pass documentation that you then refine
  • Identify opportunities to embed AI into hipages workflows (e.g. agent-assisted Service tasks, AI-augmented Salesforce processes) and translate them into well-scoped requirements

About you:

  • 3+ years of Business Analyst experience, Technology, Design roles or similar digital experience
  • Experience with Salesforce or alternate CRM systems
  • Experience with analytics tools like Google Analytics, Looker or Tableau is desirable
  • A data-driven approach to product management and being comfortable working with a data analyst to extract insights to support production issues
  • Ability to translate end-user requirements into technical requirements for Engineers
  • Ability to effectively communicate with non-technical stakeholders who are from a non-technical background
  • Comfortable using AI assistants (Claude, ChatGPT, Copilot) for SQL drafting, schema exploration, and translating engineering output for non-technical audiences
  • Able to evaluate AI-generated output critically,  spotting hallucinations, validating against source data, and knowing when human verification is required
  • Experience in working with cross-functional teams 

Life at hipages:

We’re more than just a workplace. We’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

  • Diverse, collaborative teams that love solving problems
  • Agile squads, hackathons, off-sites and roadshows
  • Extra leave for birthdays, volunteering, and more
  • Healthy snacks, continental breakfast and fresh fruit
  • Sydney CBD office near Town Hall and Gadigal Stations
  • Tailored growth support, mentoring and stretch projects
  • A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

#LI-JL1 #LI-Hybrid

Skills Required

  • 3+ years of Business Analyst experience
  • Experience with Salesforce or alternate CRM systems
  • Experience with analytics tools like Google Analytics, Looker or Tableau is desirable
  • Ability to translate end-user requirements into technical requirements for Engineers
  • Ability to effectively communicate with non-technical stakeholders
  • Experience in working with cross-functional teams
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The Company
HQ: Sydney, New South Wales
286 Employees
Year Founded: 2004

What We Do

hipages provides a better, smarter way to connect tradies and homeowners and get the job done well. We are on a mission to make home improvement effortlessly efficient. Our aim is to create a seamless experience for tradies and homeowners in place of the current unreliable - and unproductive - process that makes it a feat of mutual endurance. We build technology that solves the frictions of an industry ready for optimisation, by redesigning the tradie/client relationship and transforming the way trade businesses operate. To date, over two million Australians have changed the way they find, hire and manage trusted tradies to get a job done around their home. Our team & culture You’ll join a community of bold thinkers and good people - smart, curious, and always up for a laugh. We’re a proudly Aussie tech company with teams across four locations, united by purpose: transforming the trade industry and building better lives for everyone. We’re values-led in everything we do, creating meaningful and memorable experiences for everyone who engages with the hipages brand, from teammates to tradies to homeowners. Our culture is driven by care, kindness, collaboration and impact. We grow together, learn from each other, and have a blast while doing it, whether we're building tech or bonding at our latest social - you belong here. We also love celebrating everything, and we mean everything! Check out our Instagram page to get the picture - @hipagesteam.

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