Brands & Content Regional Senior Manager

Posted 14 Days Ago
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Mena, Dollo, Oromia
In-Office
Senior level
Food
The Role
The role involves leading regional brand communications for Mars Wrigley, managing agency partnerships, ensuring effective consumer experiences, and driving brand growth strategies.
Summary Generated by Built In

Job Description:

Brands & Content Regional Senior Manager - United Arab Emirates

Design and deliver big, breakthrough digital first ideas, leveraging a new mix of fit for purpose agency partners, platforms and ecosystems to enable delivery of all consumer brand communications for the enterprise. The role is responsible for supporting the development and delivery of region-specific content. Stewardship of regional Jewel brands, acting as Regional Brand leader.

What are we looking for?
  • Business related degree

  • A minimum of 8 years’ experience in relevant  brand building and strategic marketing and communications roles across markets and cross cultural perspective is preferred

  • Extensive experience in building brands through communications – across multiple platforms

  • Extensive experience in strategic marketing roles across markets and cross-cultural perspective is preferred.

  • Experience on leadership teams and managing across markets and in multi layered organisations.

  • Exceptional senior stakeholder management.

  • Ability to set and achieve goals and manage multiple projects and priorities

  • Excellent communication and presentation skills (oral and written)

  • Ability to create strong relationships across internal departments and external agency partners

What would be your key responsibilities?

This role has responsibility and accountability for delivery of brand communications for Mars Wrigley markets in MEA cluster, based on aligned priorities coming out of Mars Snacking global Brand Office.

  • Translate the Brand Compass and Brand Growth Strategy into compelling consumer experiences and communication strategy that will drive growth.

  • Lead the agency ecosystem including negotiating scope of work in line with brand/market needs.

  • Drive efficiency in use of resources across our brands.

  • Briefing and leading work based on brand briefs coming from region needs / outages Leading the creative process from brief to execution including research with relevant experts (HI).

  • Partnering with markets and relevant functions (media/social) to ensure ideas travel across relevant media channels and platforms (PESO media planning).

  • Defining relevant measurement and tracking of impact and ROI.

  • Leading and supervising Design artwork for Brands and portfolio initiatives.

What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • A strong focus on learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

Top Skills

Brand Strategy
Communication Platforms
Digital Marketing
Peso Media Planning
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The Company
HQ: McLean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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