SRAM, LLC

Brand Specialist - E-MTB

Posted One Month Ago

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Vancouver, BC, CAN

In-Office

70K-90K Annually

Senior level

Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.

The Role

Develop and manage promotional strategy for the E-MTB product line, including messaging, positioning, ambassador recruitment, social media, content creation, cross-functional go-to-market coordination, budget management, and partnership promotions to increase global brand value and perception.

Summary Generated by Built In

Overview
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities

Serve as the key developer of promotional strategy for the specified product line
Collaborate with customers on partnership promotion
Partner with cross-functional teams to achieve go-to-market promotional goals
Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
Manage spend within the allocated budget
Support our Ambassadors on marketing initiatives
Develop and execute social media strategy
Partner with the brand team on key content development including stories, video, and copy
Perform other duties as assigned

Qualifications

BS/BA in Marketing or similar field, or equivalent experience
5+ years of experience in marketing, communications, PR, or a related field
Demonstrated ability to build and execute global brand strategies
Strong written, verbal, and presentation communication skills
Experience with budget analysis and planning
Knowledge of print and digital marketing
Proficiency with MS Office and Adobe Creative Suite
Knowledge of bicycle mechanics and the global bike industry
Additional Information
Scope: Global
Travel: Up to 40% domestically and internationally, including weekends
Physical Requirements
Ability to stand for extended periods at events
Ability to lift up to 50 pounds
Advanced bike riding ability to support brand promotional objectives
Compensation and Benefits:
Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.

About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

Skills Required

BS/BA in Marketing or similar field, or equivalent experience
5+ years of experience in marketing, communications, PR, or a related field
Demonstrated ability to build and execute global brand strategies
Strong written, verbal, and presentation communication skills
Experience with budget analysis and planning
Knowledge of print and digital marketing
Proficiency with MS Office
Proficiency with Adobe Creative Suite
Knowledge of bicycle mechanics and the global bike industry
Ability to travel up to 40% domestically and internationally
Ability to stand for extended periods at events
Ability to lift up to 50 pounds
Advanced bike riding ability to support brand promotional objectives

What the Team is Saying

SRAM, LLC Compensation & Benefits Highlights

Healthcare Strength — Health coverage is considered comprehensive and well-supported, spanning medical, dental, vision, and mental-health resources. Feedback suggests employer‑subsidized options and HSA‑eligible plans increase perceived value.
Retirement Support — Retirement offerings include a company 401(k) match and core protections like life and disability insurance. Feedback suggests these elements play a meaningful role in total rewards.
Parental & Family Support — Family support is emphasized through paid parental leave and resources for new and traveling parents. Feedback suggests dependent‑care programs and dedicated facilities strengthen this area.

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The Company

HQ: Chicago, IL

3,800 Employees

Year Founded: 1987

What We Do

Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history

Why Work With Us

SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.