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SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.
The Role
Develop and manage promotional strategy for the E-MTB product line, including messaging, positioning, ambassador recruitment, social media, content creation, cross-functional go-to-market coordination, budget management, and partnership promotions to increase global brand value and perception.
Summary Generated by Built In
Overview
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
- erve as the key developer of promotional strategy for the specified product line
- Collaborate with customers on partnership promotion
- Partner with cross-functional teams to achieve go-to-market promotional goals
- Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
- Manage spend within the allocated budget
- Identify and recruit ambassadors and athletes
- Develop and execute social media strategy
- Partner with the brand team on key content development including stories, video, and copy
- Perform other duties as assigned
Qualifications
- BS/BA in Marketing or similar field, or equivalent experience
- 5+ years of experience in marketing, communications, PR, or a related field
- Demonstrated ability to build and execute global brand strategies
- Strong written, verbal, and presentation communication skills
- Experience with budget analysis and planning
- Knowledge of print and digital marketing
- Proficiency with MS Office and Adobe Creative Suite
- Knowledge of bicycle mechanics and the global bike industry
- Additional Information
- Scope: Global
- Travel: Up to 40% domestically and internationally, including weekends
- Physical Requirements
- Ability to stand for extended periods at events
- Ability to lift up to 50 pounds
- Advanced bike riding ability to support brand promotional objectives
- Compensation and Benefits:
- Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
- Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Skills Required
- BS/BA in Marketing or similar field, or equivalent experience
- 5+ years of experience in marketing, communications, PR, or a related field
- Demonstrated ability to build and execute global brand strategies
- Strong written, verbal, and presentation communication skills
- Experience with budget analysis and planning
- Knowledge of print and digital marketing
- Proficiency with MS Office
- Proficiency with Adobe Creative Suite
- Knowledge of bicycle mechanics and the global bike industry
- Ability to travel up to 40% domestically and internationally
- Ability to stand for extended periods at events
- Ability to lift up to 50 pounds
- Advanced bike riding ability to support brand promotional objectives
What the Team is Saying
Sarah
Product Design Engineer
Natalie
HR Generalist
Kelly
Test Manager - Field Testing & Applied Research
Sang
Electrical and Software Engineering Manager
SRAM
SRAM
SRAM
SRAM, LLC Compensation & Benefits Highlights
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Healthcare Strength — Healthcare options are described as comprehensive, with multiple medical plan choices (including HSA‑eligible), dental and vision coverage, mental health/EAP access, fertility coverage, and company‑paid life and long‑term disability. Official materials and benefit listings consistently highlight this breadth across U.S. roles.
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Leave & Time Off Breadth — Time off is positioned as generous, starting near three weeks and growing with tenure, alongside paid holidays, sick and wellness days, volunteer time, and an annual year‑end closure. Job postings and benefits pages repeatedly call out these elements.
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Parental & Family Support — Family supports include paid birth‑parent medical leave and paid parental leave for birth or adoption, plus Dependent Care FSA and Milk Stork for traveling parents. Family‑oriented resources and events are also featured in company and third‑party benefits descriptions.
SRAM, LLC Insights
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The Company
What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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SRAM, LLC Teams
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Mobile Software Engineering
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Software Engineering
About our Teams
SRAM, LLC Offices
OnSite Workspace
We have a hybrid model with our employees typically working 4 days per week in an office.
Typical time on-site:
Chicago
Chambéry, FR
Colorado Springs
Düsseldorf, DE
Indianapolis
Melbourne, AU
Nijkerk, NL
San Louis Obisbo
Schweinfurt, DE
Spearfish
Vancouver, CA
Waterford, IE
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