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SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.
The Role
Develop and manage promotional strategy for the E-MTB product line, including messaging, positioning, ambassador recruitment, social media, content creation, cross-functional go-to-market coordination, budget management, and partnership promotions to increase global brand value and perception.
Summary Generated by Built In
Overview
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
- Serve as the key developer of promotional strategy for the specified product line
- Collaborate with customers on partnership promotion
- Partner with cross-functional teams to achieve go-to-market promotional goals
- Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
- Manage spend within the allocated budget
- Support our Ambassadors on marketing initiatives
- Develop and execute social media strategy
- Partner with the brand team on key content development including stories, video, and copy
- Perform other duties as assigned
Qualifications
- BS/BA in Marketing or similar field, or equivalent experience
- 5+ years of experience in marketing, communications, PR, or a related field
- Demonstrated ability to build and execute global brand strategies
- Strong written, verbal, and presentation communication skills
- Experience with budget analysis and planning
- Knowledge of print and digital marketing
- Proficiency with MS Office and Adobe Creative Suite
- Knowledge of bicycle mechanics and the global bike industry
- Additional Information
- Scope: Global
- Travel: Up to 40% domestically and internationally, including weekends
- Physical Requirements
- Ability to stand for extended periods at events
- Ability to lift up to 50 pounds
- Advanced bike riding ability to support brand promotional objectives
- Compensation and Benefits:
- Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
- Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Skills Required
- BS/BA in Marketing or similar field, or equivalent experience
- 5+ years of experience in marketing, communications, PR, or a related field
- Demonstrated ability to build and execute global brand strategies
- Strong written, verbal, and presentation communication skills
- Experience with budget analysis and planning
- Knowledge of print and digital marketing
- Proficiency with MS Office
- Proficiency with Adobe Creative Suite
- Knowledge of bicycle mechanics and the global bike industry
- Ability to travel up to 40% domestically and internationally
- Ability to stand for extended periods at events
- Ability to lift up to 50 pounds
- Advanced bike riding ability to support brand promotional objectives
SRAM, LLC Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes multiple medical, dental, and vision options with mental‑health support and EAP sessions; employer materials also cite HSA‑eligible plans with company funding. Feedback suggests the health plan is considered solid and recently confirmed as employer‑verified.
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Parental & Family Support — Family support spans paid parental leave alongside birth‑parent medical leave, with resources like Dependent Care FSA, Milk Stork, and on‑site mother’s rooms. Feedback suggests these programs make the package notably supportive for new and working parents.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include wellness reimbursements and an award‑winning program, plus cycling‑centric perks like lunch rides, commuter facilities, dog‑friendly offices, and product discounts. Feedback suggests these lifestyle benefits contribute meaningfully to overall satisfaction.
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The Company
What We Do
Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history
Why Work With Us
SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.
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SRAM, LLC Teams
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About our Teams
SRAM, LLC Offices
OnSite Workspace
Our employees typically work 5 days per week in an office.
Typical time on-site:
Chicago
Chambéry, FR
Colorado Springs
Düsseldorf, DE
Indianapolis
Melbourne, AU
Nijkerk, NL
San Louis Obisbo
Schweinfurt, DE
Spearfish
Vancouver, CA
Waterford, IE
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