We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.
We’re Looking For A(n): Brand Site Optimization Specialist
Location: Hybrid (Los Angeles, CA)
What You’ll Be Doing: Support the strategy and execution of brand site testing and optimization initiatives to improve engagement, reduce friction, and increase conversion. Own the experimentation roadmap, identify opportunities, develop test briefs, analyze performance, and translate results into actionable site improvements.
- Own the full A/B testing roadmap, including hypothesis development, test briefs, prioritization, and rollout recommendations
- Analyze site performance across key KPIs (CVR, AOV, engagement, subscription opt-in, bounce rate), translating insights into actionable optimization plans
- Become a subject matter expert on brand site behavior, customer journeys, subscription management flows, and friction points
- Monitor test performance, analyze key KPIs, and translate results into clear insights
- Partner with CX, tech, creative, and leadership to identify site improvement opportunities across homepage, PDPs, navigation, subscription management, and checkout
- Partner with and support relationships with third-party testing and digital optimization vendors
- Contribute to ongoing improvements in usability, site speed, mobile responsiveness, and overall CX experience
- Document learnings, build testing best practices, and develop evergreen winners for site-wide implementation across the pet org
- Maintain an organized testing backlog, prioritization framework, and archive of past experiments
Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Conversion rate optimization and ecommerce UX strategy
- Strong understanding of A/B and multivariate testing methodology and statistical significance
- Cross-functional collaboration
- Data-driven mindset with ability to translate insights into optimization strategies
- Strong organizational skills, documentation discipline, and ability to manage multiple projects
- Creative thinking and willingness to advocate for continuous site improvements
- Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
- Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
The base salary range is $89,400 - $111,800.00, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.
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What the Team is Saying
What We Do
With over 900 team members across multiple companies dedicated to improving lives, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. From brand ideation to ad creation to product fulfillment, the entire process happens in-house.
Why Work With Us
Golden Hippo’s one-of-a-kind company culture is driven by collaboration, innovation, and initiative. The same tenacity and scrappiness that built Golden Hippo in 2011 still drives our culture to this day. We work hard, have fun, and strive to make a lasting impact on everything we do.
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Golden Hippo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
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