SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.
Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.
About the role:
We are looking for a Brand Operations Manager to join our Central Brand & Marketing team. You will report into Brand lead within the central Brand & Marketing team.
This role is critical in scaling how our brand comes to life across markets ensuring that strategy, creativity, technology, and governance work seamlessly together.
You will act as the operational owner of the SD Worx brand system, enabling consistent brand execution across channels, markets, products, and customer touchpoints. By combining structured processes, strong governance, modern brand tooling, and AI-driven capabilities, you will help teams create, access, adapt, and activate brand assets at scale without compromising quality or brand integrity.
Working closely with central and local teams, you will translate business needs into scalable frameworks, improve brand adoption, and embed a culture of continuous improvement.
Brand Governance & Architecture
Act as a custodian of the SD Worx brand architecture, naming conventions, and governance framework.
Maintain and evolve the brand architecture framework
Review and govern requests for new solutions and branded assets
Conduct regular brand audits across markets, channels, and touchpoints
Establish and manage brand approval, exception, and escalation processes
Drive consistency and compliance with brand guidelines while balancing local flexibility and business needs
Monitor brand health and identify opportunities to strengthen brand adoption and consistency
Brand Tooling & Digital Asset Management
Own and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem.
Act as the Frontify expert and primary point of contact for stakeholders
Manage asset lifecycle, taxonomy, metadata, permissions, and discoverability
Ensure assets are easily accessible, searchable, and reusable across markets
Continuously improve the structure, governance, and scalability of the asset ecosystem
Monitor platform usage and adoption to drive continuous optimization
AI Enablement & Automation
Drive the responsible adoption of AI within defined brand guardrails.
Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localization
Develop scalable AI-enabled workflows that improve efficiency and consistency
Ensure AI-generated outputs in collaboration with internal AI lead or external providers, comply with brand standards and governance principles
Stay informed on emerging technologies and translate innovations into practical business applications
Creative Enablement & Asset Scaling
Enable teams to create high-quality, on-brand assets faster and more efficiently.
Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocks
Create scalable frameworks that support localization and adaptation across markets
Drive automation opportunities that reduce manual effort and increase consistency
Manage the roadmap for asset creation, optimization, and template development
Balance speed, efficiency, and creative excellence
Enablement & Adoption
Drive adoption of brand frameworks, tools, and ways of working.
Deliver training programs, onboarding sessions, and enablement materials
Build a network of brand champions across markets and functions
Educate teams on brand governance, architecture principles, and responsible AI usage
Communicate new capabilities (releases), updates, and best practices proactively
Act as a trusted advisor to local marketing teams and stakeholders
Measurement & Continuous Improvement
Establish a data-driven approach to brand operations.
Monitor brand adoption, compliance, asset usage, and platform performance
Track operational efficiency, asset reuse, and AI impact
Develop governance and enablement KPIs
Establish feedback loops and measurement frameworks to validate effectiveness
Translate insights into actionable improvements and roadmap priorities
Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management
Strong experience with brand tooling platforms such as Frontify or similar DAM systems
Understanding of brand governance, brand architecture, and scalable operating models
Experience with or strong interest in AI applications within marketing and brand management
Ability to translate business needs into scalable systems, processes, and frameworks
Strong project management and organizational skills
Analytical mindset with experience using data to drive decisions and improvements
Strong stakeholder management and communication skills
Ability to navigate across strategy, creativity, technology, and operations
Detail-oriented with a strong focus on quality, consistency, and governance
Comfortable driving change in a complex, international environment
Thinks in systems, automation, scalability, and reuse, not one-off solutions
A brand that is consistently applied across all markets and touchpoints
Clear governance and decision-making around brand architecture and naming
High adoption of brand tools, templates, and frameworks
Faster asset creation and localization through automation and reusable systems
Responsible and impactful use of AI across brand activities
Increased operational efficiency without compromising brand quality
Strong collaboration between Brand, Creative, GTM Excellence, Product Marketing, and local marketing teams
Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.
Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion
Learning & development: Access to professional training and an individual development plan
Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
Collaborative culture: From many locations, we work as one – moving from better to best together
From many places, we work as one, moving from better to best together.
SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.
All hiring decisions are made based on skills, experience and role‑related qualifications.
Skills Required
- Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management
- Strong experience with brand tooling platforms such as Frontify or similar DAM systems
- Understanding of brand governance, brand architecture, and scalable operating models
- Experience with or strong interest in AI applications within marketing and brand management
- Ability to translate business needs into scalable systems, processes, and frameworks
- Strong project management and organizational skills
- Analytical mindset with experience using data to drive decisions and improvements
- Strong stakeholder management and communication skills
- Ability to navigate across strategy, creativity, technology, and operations
- Detail-oriented with a strong focus on quality, consistency, and governance
- Comfortable driving change in a complex, international environment
- Thinks in systems, automation, scalability, and reuse
SD Worx Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SD Worx and has not been reviewed or approved by SD Worx.
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Flexible Benefits — Benefits are frequently positioned as flexible and customizable, including cafeteria-style options and country-specific choices. This tailoring (e.g., mobility, extra insurance, or additional leave) is presented as a way to align rewards to individual needs.
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Leave & Time Off Breadth — Leave and time off options appear broad in several markets, with multiple leave types from day one and, in some countries, generous holiday allowances or the ability to trade for extra days. These provisions are often linked to strong work–life balance and flexibility.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle offerings include workation policies, wellness schemes, vouchers and discounts, and Employee Assistance Programs. Hybrid work practices and allowances further round out the day‑to‑day experience.
SD Worx Insights
What We Do
We spark success at the heart of your business so you and your people can thrive. About SD Worx In today’s new world of fluid work, people want to be inspired by what they do and have the freedom to focus on what matters. Organisations need a dynamic, motivated workforce empowered by smart technology. As a leading European provider of integrated HR solutions, SD Worx turns HR into a source of value for their customers’ business and the people that work for them. SD Worx delivers HR solutions across the entire employee lifecycle, from paying employees to attracting, employing, rewarding and developing the talent who make businesses succeed. SD Worx powers performance through four core capabilities: software, outsourcing, consultancy and data-driven insights. SD Worx is the trusted leading European provider of end-to-end HR solutions for all organisations and workers. About 90,000 small and large organisations across Europe place their trust in the company and its +75 years' worth of experience. SD Worx calculates the salaries of approximately 5.7 million employees and ranks among the top five worldwide. The more than 7,500 employees operate in Belgium (HQ), Austria, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Mauritius, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. SD Worx achieved a consolidated revenue of EUR 1.058 billion in 2023. More info on www.sdworx.com
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