The Role
Support the Director of Marketing to develop and execute brand and PR strategy, manage digital and social channels, run paid media campaigns, produce marketing content, and enhance guest experience and community engagement. Ensure brand consistency, lead campaigns, analyze performance metrics, and coordinate creative teams and stakeholders.
Summary Generated by Built In
Our client is a luxury community offering nature-inspired hospitality resorts, in suite wellness, relaxation and recreation experience for both residents and visitors.
Job Summary
Support the Director of Marketing in the day-to-day management of the company. The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation. This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.
Key Responsibilities
Brand & PR Strategy
- Develop and implement the Brand & PR strategy for the company.
- Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
- Continuously monitor and evaluate brand identity, positioning, and perception.
Marketing & Content Management
- Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
- Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
- Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
Organic Social Media & Paid Media Management (Google & Meta Paid Ads)
- Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
- Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
- Monitor social media trends, competitor activity, and audience behavior to refine strategies.
Guest Experience & Community Engagement
- Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
- Develop initiatives to foster a sense of community and engagement among guests and visitors.
- Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
- 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
- Strong expertise in brand strategy, marketing, and digital/social media management.
- Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
- Excellent copy writing, communication, and storytelling skills.
- Proficiency in social media platforms, content creation, and digital marketing tools.
- Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- High attention to detail with excellent planning and organizational skills.
- Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
Skills Required
- 5-8 years experience in a Brand Manager, Marketing, or Social Media role
- Strong expertise in brand strategy, marketing, and digital/social media management
- Experience managing paid media (Google Ads, Meta/Facebook Ads)
- Experience in the hospitality, hotel, lodge, or resort industry
- Excellent copywriting, communication, and storytelling skills
- Proficiency in social media platforms, content creation, and digital marketing tools
- Strong data-driven mindset with ability to analyze performance metrics and optimize campaigns
- High attention to detail with excellent planning and organizational skills
- Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion
- Proficiency in Microsoft Office Suite and marketing software/tools
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines
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The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
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