CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.
CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand strategy and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs.
The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels.
Responsibilities:
Brand Strategy & Planning
- Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities
- Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans
- Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful
- Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities
Promotional Content & Marketing Asset Development
- Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)
- Develops content and thematic outlines with direction from Brand and Digital Marketing
- Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
- Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance
- Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight
- Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)
Regional Scientific Meetings & Select Tier 2 Conferences
- Works with the field to identify priority regional conferences and ensures conference‐in‐a‐box resources are ready for sales execution
- Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy
- Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence
Measurement, Budgeting & Operational Excellence
- Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact
- Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI
- Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement
- Communicates insights clearly to stakeholders to support data‐driven decision‐making
Qualifications
Required
- Bachelor’s degree required
- 3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry
- Proven ability to balance strategic thinking with hands‐on execution
- Strong cross‐functional collaboration skills and ability to influence without authority
- Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information
- Results‐oriented with emphasis on ROI and performance metrics
- Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‐ready materials
Preferred
- MBA or other advanced degree strongly preferred
- BA/BS in life sciences, molecular biology, or clinical science
- Experience supporting brand strategy, annual planning, or integrated campaign development
- Exposure to competitive intelligence, analytics, and market research/insights
Additional Details:
Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.
Our competitive Total Rewards package for US Employees includes:
- Competitive base salary and incentive compensation
- Health and welfare benefits, including a gym reimbursement program
- 401(k) savings plan match
- Employee Stock Purchase Plan
- Pre-tax commuter benefits
- And more!
- Please refer to our page to view detailed benefits at https://caredx.com/company/careers
In addition, we have a Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.
With products that are making a difference in the lives of transplant patients today and a promising pipeline for the future, it’s an exciting time to be part of the CareDx team. Join us in partnering with transplant patients to transform our future together.
CareDx, Inc. is an Equal Opportunity Employer-vets/disabled, and participates in the E-Verify program.
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This is the anticipated base salary range for candidates who will work in Brisbane, California. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to, the type and length of experience within the job, the type and length of experience within the industry, education, etc. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units. CareDx is a multi-state employer, and this salary range may not reflect positions that work in other states.
Skills Required
- Bachelor's degree
- 3-5 years of experience in marketing or related role
- Strong cross-functional collaboration skills
- Proficiency in Microsoft PowerPoint
- MBA or advanced degree preferred
What We Do
CareDx: Transforming Transplant Patient Care Through Novel Surveillance Management Solutions CareDx, Inc. is dedicated to improving the lives of organ transplant patients through non-invasive diagnostics. By combining the latest advances in genomics and bioinformatics technology, with a commitment to generating high quality clinical evidence through trials and registries, CareDx is at the forefront of organ transplant surveillance and pre-transplant HLA typing solutions. NASDAQ:CDNA About AlloSure® AlloSure is the first and only non-invasive blood test that directly measures allograft injury and identifies the probability of active rejection to better manage kidney transplant patients. AlloSure is a clinical-grade, proprietary Next-Generation Sequencing (NGS) based test to detect donor-derived cell-free DNA (dd-cfDNA) in order to identify organ injury in kidney transplant recipients. AlloSure is analytically validated as a sensitive, specific, and precise measurement of dd-cfDNA. AlloSure detects active rejection (acute active ABMR, chronic active ABMR, or TCMR) with high accuracy, outperforms serum creatinine in kidney transplant recipients, and is highly sensitive in distinguishing ABMR from no ABMR. AlloSure is performed in the CareDx CLIA-certified laboratory. http://www.allosure.com/ About AlloMap® AlloMap Molecular Expression Testing is a non-invasive blood test used to aid in the identification of heart transplant recipients with stable allograft function who have a low probability of moderate/severe acute cellular rejection at the time of testing in conjunction with standard clinical assessment. AlloMap testing measures the expression levels of 20 genes from a blood sample. The combined expression of these genes is represented as an AlloMap test score. AlloMap is performed in the CareDx CLIA-certified laboratory and has been commercially available in the United States since 2005. AlloMap was cleared by the U.S. Food and Drug Administration in 2008 and was CE marked for the European Union in 2011. Use of AlloMap is also included in the International Society for Heart and Lung Transplantation (ISHLT) Practice Guidelines, published in August 2010, the worldwide standard for the care of heart transplant patients. http://www.allomap.com/
