This role sits at the intersection of marketing, storytelling, and content strategy. It is responsible for translating cultural insight into ideas, and ideas into content, activations, and storytelling that travel across channels.
This person will concept, pitch, and help produce content and experiences that connect brand, product, and culture—from campaign storytelling to archive-driven narratives to highly engaging, shoppable moments. They will work cross-functionally to ensure ideas are not only compelling but effectively brought to life across platforms.
The ideal candidate is deeply plugged into culture, has strong editorial instincts, and operates as both a thinker and a doer, able to develop ideas and execute them in partnership with internal teams and external collaborators.What You'll Do
Special Projects Content Development & Channel Strategy
Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.
Cultural Insight & Brand Storytelling
Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.
5+ years of experience across brand marketing, content, editorial, or a hybrid role
Deeply plugged into culture, with a strong understanding of what drives relevance and engagement
Strong editorial instincts with experience in writing, video and content development, or storytelling
Experience in editorial, publishing, platforms or media environments is a plus
Proven ability to pitch ideas clearly and persuasively and execute them end-to-end, as well as recap to senior leadership with high level summaries and learnings
Comfortable working across both strategy and execution in a fast-paced environment
Collaborative and able to navigate cross-functional teams effectively
Brings fresh thinking and a willingness to push beyond traditional marketing approaches
Skills Required
- 5+ years of experience across brand marketing, content, or editorial
- Strong understanding of cultural relevance and engagement
- Experience in writing and content development
- Ability to pitch ideas and execute strategies
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
