Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
An exciting opportunity to join our Marketing Team has become available!
We are recruiting for a global Brand and Proposition Manager, based in Krakow, Poland.
Our team pride themselves on the products and services they offer to the customer, that’s why we are recruiting collaborative, enthusiastic, results-driven individual to join our team in an ever-changing technology-focused
industry!
About us!
With over 80 years in high-service electronics components distribution, Farnell’s global businesses distribute a comprehensive portfolio of products globally. Our team are working with the largest manufacturers designing and manufacturing development kits and boards, providing customers of all sizes with experience which can be applied at any stage to accelerate time to market – from research and design support, to prototype and test right through to production services. We offer excellent opportunities to develop and grow in a friendly, trusted and team orientated environment to support our vision to become the global destination for electronics customers; as the trusted experts that link suppliers and innovators of technology in our world.
What's in it for you?
Well established, global organisation and fast-growing industry – join one of the biggest global electronics distributors.
Flexibility – work hybrid from home and Krakow based office
You will own and manage your projects and budgets (sky is the limit here, really!)
Opportunity to create and execute multichannel marketing plans
Great team of subject matter experts to support you with your projects e.g. Social media team, Creative Team, Email team etc. so you can grow your skills further
Access to best-in-class marketing tools for planning, reporting, project management, CRM, and more
Employee benefits: Private medical care, holiday fund, meal allowance, 26 days of holiday, refer a friend program, and more…
Development – we offer unlimited access to LinkedIn Learning platform
Competitive salary and stable employment.
What you will be doing:
Identify customer needs, market opportunities, and competitive gaps using customer, market, and competitor insights.
Translate insights into clear value proposition objectives for priority customer segments, aligned with business strategy.
Work cross-functionally with Product, Supplier, Sales, and Marketing teams to define compelling positioning and messaging.
Develop and execute go-to-market plans, testing and iterating new or enhanced propositions.
Track and evaluate proposition performance, using data to optimise effectiveness and customer engagement over time.
Partner closely with the Brand Manager to ensure brand alignment and consistent execution across all channels and regions.
Work alongside Brand Manager to design and deliver Brand Programs.
Own proposition and service landing pages, ensuring messaging clarity, brand consistency, and conversion optimisation.
The Ideal Person:
5+ years’ experience in brand or proposition roles, ideally in B2B environments.
Demonstrated experience developing and launching brand strategies and customer value propositions.
Strong commercial and analytical skills with the ability to interpret insight and data to guide decisions.
Experience applying customer insights and real-time data to identify opportunities, assess risk, and refine strategy.
Solid understanding of digital marketing and user journeys.
Strong customer focus with a passion for solving customer problems through clear, differentiated value.
Confident presenter, comfortable contributing in senior forums.
Excellent communication skills and ability to collaborate effectively with multiple stakeholders.
Experience managing internal and external agency partners, including execution quality and budget ownership.
#LI-FARNELL
#LI-EMEA
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – [email protected], Asia applicants - [email protected], EMEA applicants - [email protected].
Job Applicant EMEA Imprints
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What We Do
Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.
