Brand Marketing Manager

Posted 6 Days Ago
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New York, NY
153K Annually
3-5 Years Experience
Artificial Intelligence • Digital Media • eCommerce • Marketing Tech • Software
A mission-driven, hyper-growth community of curious explorers, intent on unleashing relevancy in ecommerce.
The Role
The Brand Marketing Manager at Rokt will lead brand-focused marketing strategies and campaigns to enhance brand awareness and equity. Responsibilities include developing impactful marketing campaigns, collaborating with regional leaders, managing projects and budgets, and reporting on campaign performance metrics to drive business outcomes.
Summary Generated by Built In

We are Rokt, a hyper-growth ecommerce leader. We enable companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce network powers billions of transactions. In December 2022, Rokt’s valuation increased to $2.4 billion USD, allowing us to expand rapidly across 15 countries. 

At Rokt, we practice transparency in career paths and compensation. 

At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Brand Marketing Manager

Compensation: $153,000 salary, employee equity plan grant & world class benefits.

About the role

The mission of this role is to help lead brand-focused marketing strategies and campaigns to raise awareness and brand equity for Rokt while shortening the sales cycle. Rokt is looking for a strategic-minded, collaborative, and proactive marketer to build world-class campaigns. Impeccable communication skills is a must for this role along with a creative mind, strong project management skills, being detail oriented, and deadline driven.

The success of this role will be measured by the overall increased reach of the Rokt brand across our key audiences with direct correlations to desired business outcomes through effective brand story-telling activities to ensure that any touchpoint with Rokt is consistent.

Responsibilities

  • Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
  • Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, media and digital marketing that effectively reach our target audiences (working in partnership with functional experts)
  • Collaborate with U.S. and regional marketing leaders to report quarterly on brand marketing campaigns to provide a clear picture of overall global marketing performance for Rokt’s executive team
  • Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
  • Measure, analyze and report on key performance metrics to prove impact 

Requirements

  • 7 to 9 years of experience marketing including background with campaign creation, digital marketing, event management and content development 
  • Strong writing skills
  • Stellar project management skills and attention to detail 
  • Experience in senior stakeholder management
  • Direct experience managing budgets 
  • Looking for opportunities to improve deliverables, experiences, and desired outcomes
  • Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
  • Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivate down, across, and up the organization 

Benefits

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

  • Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
  • Become a shareholder. Every Rokt’star gets equity in the company
  • Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! 
  • Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family! 
  • Dog-friendly office 
  • Extra leave (bonus annual leave, sabbatical leave etc.) 
  • Work with the greatest talent in town
  • See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.

What the Team is Saying

Nao Kobayashi
Jon Humphrey
Julie Kremer
Alex Lannigan
Shenika Louis
Dan
The Company
HQ: New York, NY
500 Employees
On-site Workplace
Year Founded: 2012

What We Do

Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt’s machine learning platform, built over the last 10 years, and scaled network powers billions of global transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands’ End, and HelloFresh. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last 3 years in a row. To learn more, visit Rokt.com.

Why Work With Us

Join a team of diverse individuals who thrive by challenging the status quo and working in different ways. People not inspired by job titles, but inspired by people.

Learn, grow, learn some more. Develop your voice, your ideas, your ability to help others. Become a leader. Explore possibilities. At Rokt you’ll unleash your full potential.

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We believe we are better together. We spend most of our time in the office (most teams are 4 days a week). One week per quarter, you also have the flexibility to work from anywhere.

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