Brand Marketing Manager, ADHC

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Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.

Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects.  Our vibrant, rich collection of experiences will celebrate the diversity of our community.

Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold

Job Title:Brand Marketing Manager, ADHC

Pay Details:

The annual base salary range for this position in California is $73,000 to $83,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

The Brand Marketing Manager is responsible for project management within the division—planning, managing, and executing end-to-end initiatives and campaigns that drive brand awareness, engagement, equity, and established outcomes for the Anaheim Ducks—in support of the Director, ADHC Brand Marketing, and the rest of the Marketing team. It maintains brand integrity across all touchpoints, develops creative marketing campaigns in partnership with internal teams, and manages media planning to drive visibility and awareness.

The position serves as a central hub for cross-functional collaboration, working closely with departments such as creative, sales, digital, partnerships, ticketing, and communications to execute integrated marketing efforts. It also works to establish and maintain brand standards, asset governance, and approval processes while supporting content partners with compliant, on-brand materials that enhance the Club’s perception, cohesion and business outcomes.

Additionally, the role leverages data and research to track brand health, inform strategy and provide guidance to senior leadership.

This is a full-time, exempt position within the Anaheim Ducks Marketing department responsible for Ducks brand marketing initiatives inclusive of those for Honda Center Premium Seating. This role is in-person in Anaheim.

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Responsibilities

• Plan, manage, and execute Anaheim Ducks marketing and brand campaigns, merchandise and product launches, and seasonal initiatives, ensuring alignment with the Club’s vision and strategy

• Maintain brand documentation and ensure its accessibility across internal and external content partners

• Maintain a streamlined brand asset approval process across product lines, marketing materials, fan communications, community presence and other assets and touchpoints pertaining to the Anaheim Ducks

• In conjunction with the Director, ADHC Brand Marketing, work with in-house Creative and (video) Production teams to coordinate and manage the creative process for Ducks brand development in Sales, Premium Seating and Marketing materials

• Provide copy guidance and brand-driven briefs across multiple departments and their unique initiatives to ensure a consistent voice across various touchpoints

• Manage media planning, buying and promotions for the Club, ensuring prominent brand visibility and awareness in Southern California

• Collaborate with a wide variety of functional areas—including web/digital, creative, partnerships, Premium Seating, ticketing, retention, public relations, broadcasting, merchandise and operations—to execute specific marketing initiatives

• Partner with CRM and Business Intelligence teams to translate fan insights into targeted brand campaigns, set and track brand health metrics and review campaign ROI to drive ongoing optimization and creative iteration

• Work with the Director, ADHC Brand Marketing, to conduct periodic brand research

• Create visually engaging and strategically sound presentation decks for internal and external stakeholders, including campaign briefs, brand updates, project recaps and executive summaries

• Provide advice and counsel to senior business leaders about data-driven strategic opportunities to grow the Ducks’ brand

• Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking for reporting

• Collaborate with brand marketing peers within the district (OCVIBE) to identify opportunities for cross-collaboration and integration

• Perform other tasks, projects, and responsibilities as assigned

Qualifications

• Bachelor’s degree or equivalent; preferably in marketing, business or another relevant field

• 3–5 years of relevant experience; prior experience in the sports or events industry and/or media buying is ideal

• Experience with and passion for hockey is a major benefit, as is a passion for our community and locale

• Interest in knowing the ins and outs of our arena, organization and fanbase is critical; must be a self-starter ready to immerse themselves in the brand

• Demonstrated strength in marketing with success in creative content/event marketing and brand positioning/development

• Demonstrated leadership in detail-oriented project and brand management; experience with project management software or similar workflow tools is a must (e.g., Asana, Monday, Jira)

• Excellent written and verbal communication skills; robust copywriting know-how; past brief-writing experience

• Robust organizational and teamworking skills with the ability to multi-task and problem-solve in a fast-paced sports landscape

• Proven ability to take creative initiatives and ground them in the brand’s strategy, back them up with strong business cases and translate them to relevant groups (creative briefs, sales reports, etc.)

• Proficiency in Microsoft Office suite and familiarity with Microsoft Apps required

• Prior WYSIWYG editor/web CMS experience preferred

• Proficiency in Adobe Suite and/or experience with vector design preferred

• Must be able to work a flexible schedule, including home games and other events on nights, weekends and holidays as required

Knowledge, Skills and Experience

Education - Bachelor's Degree

Experience Required - 3-5 Year

This position is on-site.

MR2026

Company:

Anaheim Ducks Hockey Club, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws.  We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!