The Role
Own brand marketing across trade, retail, digital, and on-ground channels for an emerging beverage brand. Manage product, flavor, and market launches; develop trade marketing programs, retailer activations, POSM, and visibility initiatives; coordinate agency and cross-functional execution; monitor consumer, market, and trade insights; support budgets and campaign measurement; and help drive brand growth across new markets.
Summary Generated by Built In
This is a remote position.
Firki | FMCG – Beverages
Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building.
We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up.
What You’ll Do
● Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.
● Plan and manage new product, flavour and market launches from strategy to execution.
● Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.
● Translate the brand strategy into campaigns and consumer-facing communication across markets.
● Coordinate with creative, digital, production and activation partners to ensure timely execution.
● Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.
● Support marketing budgets, campaign planning and measurement of marketing effectiveness.
● Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.
● Take increasing ownership of the Firki brand and its growth journey.
Requirements
Who We’re Looking For
● 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
● Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.
● Strong understanding of trade marketing and general trade will be a significant advantage.
● Experience handling product launches, market launches or brand activations.
● Someone who is proactive, curious, eager to learn and comfortable taking ownership.
● Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.
● Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.
● Open to travel extensively as the brand enters new markets.
● MBA preferred, but strong relevant experience and potential matter more.
Experience
3–5 years
Benefits
Compensation
Expected CTC: ~₹8 LPA
Negotiable for the right candidate based on experience and potential.
Why Firki?
This isn’t a role where you simply maintain an established brand playbook.
You’ll get the opportunity to help build one — launching new markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name.
We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.
Skills Required
- 3–5 years of experience in brand marketing, trade marketing, or consumer marketing
- Experience in FMCG, preferably beverages, foods, or other high-frequency consumer categories
- Strong understanding of trade marketing and general trade
- Experience handling product launches, market launches, or brand activations
- Proactive, curious, eager to learn, and comfortable taking ownership
- Ability to work in a fast-moving, entrepreneurial environment
- Ability to work cross-functionally with Sales, Trade, Creative, Digital, and Operations
- Open to extensive travel
- MBA
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The Company
What We Do
Unbore Foods is an India-based consumer-focused food and beverage FMCG company rethinking mass-market consumption through bold flavors, innovative formats, and insights-driven products. Its beverages are engineered for scale and designed for India’s retail landscape, aiming to make everyday food exciting and offer affordable, flavor-packed drinks to millions of everyday consumers across mass retail channels while building distinctive brands for broad consumer appeal.
