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The Role
Own brand marketing across trade, retail, digital, and on-ground channels for an emerging beverage brand. Manage product, flavour, and market launches; trade marketing programs; retailer activations; POSM; campaigns; agency coordination; market insights; budgets; and effectiveness measurement. Collaborate with sales, distribution, creative, digital, production, and operations teams while spending time in-market and supporting Firki’s growth across new markets.
Summary Generated by Built In
This is a remote position.
Firki | FMCG – Beverages
Firki is a young, flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours, accessible pricing and a strong on-ground presence are at the heart of what we’re building.
We’re looking for a Brand Marketing – Assistant Manager / Manager who wants to get in early, take ownership and help build the brand from the ground up.
What You’ll Do
● Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.
● Plan and manage new product, flavour and market launches from strategy to execution.
● Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.
● Translate the brand strategy into campaigns and consumer-facing communication across markets.
● Coordinate with creative, digital, production and activation partners to ensure timely execution.
● Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.
● Support marketing budgets, campaign planning and measurement of marketing effectiveness.
● Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.
● Take increasing ownership of the Firki brand and its growth journey.
Requirements
Who We’re Looking For
● 3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
● Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.
● Strong understanding of trade marketing and general trade will be a significant advantage.
● Experience handling product launches, market launches or brand activations.
● Someone who is proactive, curious, eager to learn and comfortable taking ownership.
● Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.
● Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.
● Open to travel extensively as the brand enters new markets.
● MBA preferred, but strong relevant experience and potential matter more.
Experience
3–5 years
Benefits
Compensation
Expected CTC: ~₹8 LPA
Negotiable for the right candidate based on experience and potential.
Why Firki?
This isn’t a role where you simply maintain an established brand playbook.
You’ll get the opportunity to help build one — launching new markets, shaping how the brand shows up in trade, understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name.
We’re looking for someone who wants ownership, exposure and the opportunity to grow with the brand.
Skills Required
- 3-5 years of experience in brand marketing, trade marketing, or consumer marketing
- Experience handling product launches, market launches, or brand activations
- Ability to work in a fast-moving, entrepreneurial environment
- Comfort working across Sales, Trade, Creative, Digital, and Operations
- Open to extensive travel as the brand enters new markets
- Prior FMCG experience, especially beverages, foods, or other high-frequency consumer categories
- Strong understanding of trade marketing and general trade
- MBA
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The Company
What We Do
Brand Arbor Services and Retail LLP is a Mumbai-based food and beverage services partnership founded in 2010. It focuses on food franchising and hospitality, taking an entrepreneurial approach to developing and supporting franchise businesses. The company’s stated specialties include food and beverage, franchising, and hospitality, and it operates with a small team serving its retail and franchise-related activities.
