Brand Manager

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

As Brand Manager you will be part of the Brand Activation team, executing the marketing strategy. You will be the local expert on the brands and categories you are in charge of; the position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, consumer products and sales teams.

Job Description

Primary responsibilities include

• Maintain constant communication with Marketing Manager and Sales team to share expertise of the local market

• Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country

• Define and manage A&P Budget

• Select the line by channel/ customer and manage product information, validate translations and localization of creative assets.

• Responsible for pricing, forecasting and following regional guidelines and quotas in conjunction with Sales

• Team up with Media and Digital Marketing team for optimal implementation of Media Strategy for brands in alignment with thresholds, key platforms and right target, maximizing global assets

• Drive along with Trade Marketing the execution of brand retail activation plans (merchandising strategies / planograms, tent poles and promotions, POP)

• Partner closely with Regional Brand Marketing and Communication teams, with Sales, and local partners to drive sales, revenue and market share.

• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to Sales team and key local customers.

Qualifications

Minimum requirements:

• Bachelor Degree in Marketing/ Sales/ Business Administration.

• 3-5 years Commercial Marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry.

• Experience with an international/ cross-cultural environment

• Results oriented, teamwork mentality, critical thinking, strong will to succeed

• Exceptional problem solving & analytical ability and a high level of organizational and time management skills.

Additional Information

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.