Regional Brand Marketing Specialist

Company Description

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

#LI-LI1

Job Description

The Regional Brand Marketing Manager/Specialist, reporting directly to the Regional Head of Brand Marketing, is tasked with developing and driving the execution of the regional brand strategies. Your primary focus will be driving the creation and production of creative assets for the region, by working directly with the regional creative agencies as well as collaborating with the global brand team to ensure the timely delivery of those assets. This role is crucial in ensuring that all marketing materials are consistent with global brand standards while also being tailored to regional needs. This position requires a blend of strategic thinking, creativity, project management, as well as executional excellence to effectively position and promote the brand in the region

Responsibilities & Duties

• Assess and identify regional creative asset needs for marketing campaigns.
• Manage production of regional assets with regional creative agencies in alignment with the Global Brand team.
• Ensure that all marketing materials adhere to global brand guidelines while being customized for regional markets i.e. following the guidance of the central brand team to contribute to building a global brand asset.
• Provide strategic guidance on the usage of influencers in building the Wolt brand within the region.
• Manage timelines and project deliverables to meet campaign deadlines.
• Oversee the quality control of marketing materials, ensuring high standards are maintained together with the central brand team.

Qualifications

• Creative and Analytical Thinker: Ability to balance creativity with analytical thinking to create compelling and data-driven content
• Detail-Oriented: Exceptional attention to detail, ensuring high-quality, error-free content
• Skilled in managing creative agencies to produce localised assets for marketing campaigns
• Team Player: Proven ability to collaborate effectively with cross-functional teams
• Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly and concisely
• Brand Voice and Tone: Ability to maintain and evolve the company’s brand voice and tone across all content channels

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any further questions about the position before submitting an application, you can turn to:
Laura Ilioaea - Talent Acquisition Partner 
[email protected]

Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.