Regional Marketing Lead – EMEA

THE OPPORTUNITY 

Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action. 

As the Regional Marketing Lead – EMEA, you’ll collaborate with the global Marketing team to develop best-in-class marketing and communications strategies, media and public relations initiatives, and branding and sales support activities to enhance the business of our offices in London, Athens, and Dubai. 

YOUR IMPACT 

• Partner closely with regional leaders and stakeholders to boost our brand awareness, drive sales, and promote client engagement for offices across the EMEA region 

• Identify and implement the optimal mix of growth marketing, lead generation, content marketing, and social media strategies that will meet their goals 

• Collaborate with our global Marketing and Design teams to plan and execute multi-channel initiatives that guide clients from initial brand introduction to high utilization 

• Support our regional Sales and Client Service teams by building a local and regional event strategy, drafting press releases, and developing targeted email campaigns, videos, and presentations 

• Establish and track KPIs for all marketing initiatives, employing those metrics to optimize future programs, prove out ROI, and demonstrate our successes to company leadership 

WHAT YOU HAVE 

• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus) 

• 5-7 years of experience in global B2B marketing, PR, and/or communications with experience in digital marketing 

• Experience creating and executing multi-channel content marketing campaigns with a thorough understanding of engagement, retention, and analytics, as well as comfort with organic and paid disciplines 

• Knowledge of Salesforce, Salesforce Marketing Cloud, and WordPress a plus 

• Balance of creative and analytical thinking, allowing for adaptability and proactive problem-solving 

• Excellent interpersonal and communication skills to develop strong working relationships with executive leaders 

• Strong project management capabilities that allow for execution of complex cross-functional initiatives  

• Advanced copywriting experience with the ability to convey complex ideas in simple and easily understood language 

• Comfortable working in a fast-paced and dynamic hands-on working environment 

• Fluent English essential 

WHAT WE OFFER 

• Competitive compensation. 

• Annual Bonus. 

• Private health insurance. 

• Structured and solid way of work. 

• Casual work environment. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.

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