Brand Manager

We have an immediate opening for a Brand Manager at our office in Hong Kong. Make an impact with outstanding products from world-class brands including our 7 leadership brands: OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®.

What contribution will I make to Helen of Troy?

This position will support the Asia Pacific region in all marketing aspects.

What will I be doing?

Manage and develop market plan and activities in different AP regions:

• Develop and implement annual marketing plan for different AP regions to achieve company goals.
• Develop and manage both ATL and BTL (online/offline) marketing campaign in line with the marketing strategies.
• Align with the company strategy and objectives, initiate and implement relevant social media platforms and manage social media accounts.
• Manage all the internal and external approval processes and system to ensure the marketing campaign and material can launch on agreed schedule.
• Work closely with both internal and external parties to ensure the campaigns/projects can be implement on agreed schedules and objectives.

Distributors management:

• Work closely with distributors to develop various program and plans.
• Ensure the campaign and strategies can be implemented as agreed on schedule and budget.
• Coordinate with internal and external parties on various projects to deliver company goals on time with quality.
• Support / Organize / Analysis of market research. Collect market intelligence to develop competitive landscape.
• Manage Market expenditure, budget monitoring and reports.

What are the requirements for consideration?

• Bachelor Degree in Business or Marketing preferred.
• Fluency in speaking as well as writing in English and Chinese (Mandarin) is a must.
• 4 + years in FMCG or consumer electronic appliances with solid brand and marketing experience.
• Operational experience with different stakeholders: e.g. working with advertising agency, design house, regulatory agency etc.
• Experience in online advertising (e.g. Google/YouTube/Facebook, etc.).
• Knowledge of SEO, SEM, PPC and SMO.
• Highly dynamic & possess excellent communication skills.
• Have a can-do attitude and work diligently to achieve tasks on time, on target and with tight schedules.
• Work with great detail and patience.
• Exposure in Asia Pacific markets preferred.

For more information about Helen of Troy, visit www.helenoftroy.com.

You can also find us on LinkedIn.

#LI-DNP

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.