Brand Manager

Posted Yesterday
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Senior level
Consumer Web
The Role
Lead end-to-end brand strategy and P&L for Glade in Mexico, driving market share, sales, profitability and brand equity. Own innovation pipeline and NPD commercialization, develop integrated ATL, digital, retail media and e-commerce communications, manage media investment and agencies, and use consumer and syndicated data to optimize performance and growth.
Summary Generated by Built In
strategic portfolio of Glade segments in Mexico. You will own the end-to-end brand strategy, P&L performance, innovation pipeline, and integrated communication strategies for your portfolio, driving profitable growth through market share expansion, successful New Product Development (NPD) launches, and consumer-centric brand building. Reporting to the Marketing Manager, Air Care & Home Storage, you will work closely with regional and global teams, as well as cross-functional partners, to translate consumer insights into winning strategies, deliver commercial excellence through flawless commercialization, and strengthen the brand to drive sustainable business results.

Brand & Business Leadership

  • Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
  • Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
  • Own the P&L for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
  • Translate consumer, shopper, and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building

  • Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
  • Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
  • Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
  • Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.

Qualifications / Requirements

  • Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
  • 5+ years of progressive experience in Brand Management or Marketing, preferably within FMCG companies.
  • Proven experience managing brand strategy, portfolio growth, and business performance, including P&L accountability.
  • Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
  • Experience leading the commercialization and go-to-market execution of New Product Development (NPD) launches.
  • Experience managing media investment and partnering with creative, media, and digital agencies.
  • Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive business decisions.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Engineering, or related field.
  • 5+ years of progressive experience in Brand Management or Marketing.
  • Experience within FMCG companies.
  • Proven experience managing brand strategy, portfolio growth, and P&L accountability.
  • Experience developing and executing integrated marketing and communication strategies across ATL, Digital, Retail Media, and E-commerce.
  • Experience leading commercialization and go-to-market execution of New Product Development (NPD) launches.
  • Experience managing media investment and partnering with creative, media, and digital agencies.
  • Strong analytical skills with experience using syndicated market data (e.g., NielsenIQ) and consumer insights to drive decisions.

SC Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SC Johnson and has not been reviewed or approved by SC Johnson.

  • Strong & Reliable Incentives Pay is frequently framed as fair or good when bonuses and profit sharing are included, suggesting meaningful upside beyond base salary. The total rewards approach is positioned as benchmarking to market standards and rewarding performance through variable compensation elements.
  • Retirement Support Retirement offerings are repeatedly described as a strength, including 401(k) matching and, in some cases, additional retirement contributions. These programs appear to materially improve perceived total compensation for long-tenure employees and those prioritizing savings benefits.
  • Parental & Family Support Family-oriented benefits stand out, with parental leave, childcare support in certain locations, and recognition for working-parent support programs. This breadth is presented as a distinctive part of the package compared with more narrowly focused benefits offerings.

SC Johnson Insights

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The Company
HQ: Racine, WI
12,652 Employees
Year Founded: 1886

What We Do

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide. We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

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