The Role
Lead brand and influencer marketing for Korea, manage creative and media agencies, localize assets, ensure MAP/legal/claims compliance, contribute to APAC marketing plans, collaborate with media/IT/CRM and Brand teams, operate in a matrix and deliver initiatives at speed while handling short-notice travel (~20%).
Summary Generated by Built In
Join a team that is changing millions of lives.
Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across APAC. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide regional insight but local execution to create consumer demand and lead demand generation for Invisalign through the relevant consumer touchpoints.
Align is growing and transforming its service culture across APAC, you will have an opportunity to be a part of this dynamic team of passionate individuals to shape it.
Key Responsibilities
In this role, you will…
· PRIMARY ONWERSHIP
o Lead the Brand and Influencer Marketing agenda for Korea
o Key agency to engage with: creative and media agency partners
o Manage market complexity on language, claims, MAP and legal + RA
o Additionally contribute to broader APAC marketing and be willing to take on additional responsibilities
· PROJECT MANAGEMENT AND EXECUTION POWERHOUSE
o Ability to independently lead agency teams
o Power through internal and external complexity to land initiatives on ground
· APAC MARKET CHAMPIONSHIP
o Understand the local consumer insights and micro trends, festivities and moments to connect
· CENTRES OF EXCELLENCE
o Asset Adaptation and localization
o MAP and legal review
o Claims
· TEAM COLLABORATION
o Work closely with the Brand Manager, Invisalign Adults
o Work closely with the Brand Manager, Influencer First
o Work closely with the Brand Enablers team (Media, IT and CRM)
· SOFT SKILLS NEEDED
o Ability to deal with a matrix leadership and ensuring market stakeholders are managed well – including Professional marketing counterparts
o Ability to deal with VUCA (volatile uncertain complex and ambiguous) settings as many streams will feature this
o Ability to operate at speed and lead independently, yet be able to pivot and evolve as needed by the leadership
· DYNAMISM
o The consumer organization is a young and evolving team
o The individual performing this role will be open to experimenting,
learning and coping with changes, refinements and updates to ways of working and scope, as and when needed.
· LOCATION
o Seoul
Skills, Knowledge & Expertise
In this role, you’ll need …
· Bachelor’s degree, Masters preferred, MBA is an added value
· High proficiency in English (knowledge of Chinese will be a bonus) and excellent communication skills
· Ability to travel on short notice -20%
· Good interpersonal, problem solving, organizational and prioritization skills
· Self-motivation, able to work independently
· Exceptional EQ and IQ
· Mentored by and soft reporting into 4 different senior managers/associate directors
Sound like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree
- Master's degree
- MBA
- High proficiency in English
- Knowledge of Chinese
- Ability to travel on short notice (approximately 20%)
- Ability to independently lead agency teams and manage projects
- Experience leading brand and influencer marketing (market-level execution, Korea)
- Ability to manage market complexity related to language, MAP, legal and regulatory claims
- Excellent communication skills
- Good interpersonal, problem solving, organizational and prioritization skills
- Self-motivation and ability to work independently
- High emotional intelligence (EQ) and strong cognitive ability (IQ)
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
-
Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
-
Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
-
Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
Align Technology Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
