Brand Manager

Posted An Hour Ago
Be an Early Applicant
17 Locations
Remote or Hybrid
Mid level
eCommerce • Healthtech • Software
The Role
Owns end-to-end brand management, including P&L, brand strategy, consumer and market research, marketing campaigns, media planning, retail execution, forecasting, budgeting, and brand health tracking. Leads cross-functional and regional collaboration to drive short- and long-term business growth, innovation, and sustainable brand equity. Requires business-level English and Japanese communication.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

マーケティング マネジャー

Location:

Asia Pacific, Japan, Tokyo-To, Chiyoda

Work Location:

Hybrid

What you will do

Position Summary 

This role will play a critical role in brand management, leading one of brands in Kenvue business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term.  This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios. 

 

Role Duty & Responsibilities 

Brand Management 

  • Research & analysis 

  • Analyzes key performance indicators and financial reports such as brand sales and offtake 

  • Conducts consumer/market research to find new opportunity areas and assess the size of prize 

  • Brand strategy development & execution 

  • Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans 

  • Develop longer term growth plan including brand evolution strategy 

  • Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams. 

  • Communication planning & execution 

  • Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity. 

  • Design advanced communication and media plan based on deep consumer insight and media behaviors 

  • Flawless execution of marketing campaign with sense of urgency 

  • Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement 

  • Key brand index management 

  • Keep track of brand health through appropriate measurement tools 

  • Plans and forecasts for sales 

  • Budget planning and tracking 

 

 

What we are looking for  

Related Experience & Behavior, Competency 

  • At least 3+ years brand marketing experience. 

  • Experience of working with cross functional teams and regional teams. 

  • Consumer-centric & agile mindset  

  • Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders 

  • Bachelor’s degree and above with relative brand management experiences 

  • (preferably) 2+ years of FMCG or related industry’s marketing experience 

  • (preferably) Experience of working with external distributors 

 

Expertise and Skills 

  • Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies) 

  • Strategic thinking & analytical and problem-solving skills 

  • Ability to speak and write in English and Japanese at a business level 

#LI-AN01

#LI-HYBRID

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • At least 3 years of brand marketing experience
  • Experience working with cross-functional and regional teams
  • Bachelor's degree or higher with relevant brand management experience
  • Consumer-centric and agile mindset
  • Strong ownership mindset and ability to drive results through stakeholder engagement
  • Cross-functional communication and project management skills
  • Strategic thinking, analytical, and problem-solving skills
  • Business-level English and Japanese speaking and writing skills
  • At least 2 years of FMCG or related industry marketing experience
  • Experience working with external distributors

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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