As Brand Manager for the UK/EU, Aggregator & Expansion Markets, you will be the custodian of Mukuru’s brand across some of our most strategically critical and culturally rich regions. You’ll translate Mukuru’s global brand into local relevance—shaping how diaspora communities see, trust, and choose Mukuru when supporting loved ones across borders.
You will sit at the intersection of brand strategy, cultural insight, community connection, and commercial impact—driving growth through meaningful, locally resonant storytelling.
Your MissionTo accelerate brand growth, trust, and adoption across the UK, EU and expansion markets by delivering insight-led, culturally grounded brand strategies that influence acquisition, retention and long-term loyalty.
What You’ll Be Doing Regional Brand Leadership- Own and evolve a region-specific brand strategy that reflects diaspora motivations, lived realities, regulatory complexity and competitive dynamics.
- Act as the regional brand custodian, ensuring Mukuru’s Explorer archetype, tone of voice and values show up consistently and authentically.
- Lead market-entry and expansion brand roadmaps for new geographies, aggregators and emerging segments.
- Translate global positioning into locally relevant narratives that are inspiring, inclusive, uplifting and sincere.
- Craft compelling value propositions across Mukuru’s ecosystem—transfers, card, wallet, insurance, savings and future services.
- Own regional messaging guidelines and ensure consistent application across campaigns, partnerships and channels.
- Produce deep-dive market intelligence on diaspora behaviour, remittance sentiment, category shifts and competitor innovation.
- Build continuous insight loops via community engagement, customer feedback, agents, analytics and social listening.
- Identify underserved diaspora clusters and growth opportunities within the UK/EU and expansion markets.
- Lead 360° regional campaigns from concept to execution—balancing creativity with performance.
- Partner closely with Digital, Performance, CRM and Content teams to deliver integrated campaigns.
- Oversee A/B testing, brand lift studies and post-campaign reporting to inform future optimisation.
- Build trusted relationships with diaspora organisations, cultural groups, influencers, ethnic retailers and community leaders.
- Support aggregator partnerships through tailored co-marketing strategies and co-branded executions.
- Strengthen Mukuru’s on-the-ground credibility, visibility and trust within diaspora communities.
- Bachelor’s Degree or Advanced Diploma in Marketing, Brand, Business or related field.
- 4+ years' experience in brand management or marketing, ideally across multiple markets.
- Proven experience working with multicultural or diaspora audiences.
- Background in fintech, payments, financial services or consumer brands is highly advantageous.
- Strong strategic brand thinking with hands-on execution capability.
- Excellent storytelling, messaging and creative judgement.
- Confident working with data, insights and performance metrics.
- Exceptional project management and stakeholder collaboration skills.
- High cultural sensitivity and community-first mindset.
- Innovative thinking & idea generation
- Insight-driven decision making
- Relationship building & networking
- Organisational awareness
- Analysis, judgement & professional credibility
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
