At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
* What you'll do
* Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
* Analyze industry information to identify opportunities and develop strategies to increase sales
* Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
* Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
* Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
* Communicate partners' financial conditions and market new products related to the assigned partner
* Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
* Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
* Engage with CDW Procurement to help forecast sales volumes.
* Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
* Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
* Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
* Assist the Product Specialists in creation and review of content for respective manufacturer ads
* Obtain and facilitate necessary partner and industry certifications
* What we expect of you
* Bachelor's degree + 2 years sales/marketing experience, OR
* 6 years' experience in sales/marketing, OR
* 4 years CDW PPM experience + 2 years' experience in sales/marketing
* Preferred skills, experience, and qualities needed
* Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
* Proficient in Microsoft Office applications
* Demonstrated financial and business acumen Pay range: $65,000 - $97,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
What the Team is Saying
CDW Compensation & Benefits Highlights
How does CDW ensure its pay and bonus plans are competitive?
CDW supports competitive pay and bonus plans through a broad total rewards approach that combines performance-focused compensation, strong benefits, long-term financial support, and the stability of a large established company.
- Total rewards philosophy: CDW’s compensation approach is built around more than base salary alone. Its ESG report says the company uses competitive compensation and performance-focused pay practices designed to reward excellence and support coworkers’ professional and financial growth. That philosophy is reinforced by a broader total rewards package that supports physical, emotional, financial, and social wellbeing.
- Performance-based pay and incentives: CDW explicitly describes its pay practices as performance-focused, indicating that compensation is designed to recognize strong individual contribution and results. Employee feedback also points to meaningful earning potential in some roles, along with merit increases and incentive opportunities, especially in performance-driven functions.
- Structured compensation components and financial support: CDW strengthens compensation competitiveness through multiple financial programs beyond salary. These include a 401(k), employee stock purchase plan, life insurance, disability coverage, accident-related insurance, and charitable gift matching. Together, these programs help support both short-term financial needs and longer-term financial security. CDW also connects compensation to career growth through its Global Career Framework, which helps employees see how advancement and future opportunities fit into the broader organization.
- Benefits as part of total compensation: Benefits are a major part of CDW’s competitive rewards story. The company offers healthcare, parental leave, adoption support, wellbeing resources, commuter benefits, legal assistance, and tuition reimbursement, among other offerings. Its ESG report also notes that in 2023 CDW made additional investments by reducing the benefits waiting period for new hires and increasing paid leave for primary parental caregivers and bereavement. Employees frequently mention benefits, PTO, flexibility, and job stability as strengths of the company’s overall package.
- Scale and stability: CDW’s size and market position also reinforce its ability to offer competitive rewards. As a Fortune 500 and S&P 500 company with about $21 billion in annual net sales and ~15,100 coworkers, CDW has the scale to provide broad benefits, structured pay programs, and long-term stability.
- External signals: Employee feedback points to several strengths in CDW’s rewards package, including mentions of generous compensation, strong benefits, stock options, merit increases, and financial stability. While compensation experiences can vary by role, reviews consistently suggest that benefits and overall package strength are important parts of CDW’s employer value proposition.
Bottom line: CDW supports competitive pay through a well-rounded total rewards model that combines performance-focused compensation, strong benefits, financial protection, and long-term career stability. It is especially well positioned for employees who value comprehensive benefits, growth opportunities, and the backing of a large, established technology company.
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What We Do
CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com. Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.
Why Work With Us
Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
CDW is committed to offering a high quality, flexible work experience centered around connection, collaboration, and coworker well-being. Our flexible hybrid approach enables coworkers to get the best of working from home and being together.
