Brand Manager - Launch

Brand Manager, Neurology – Product Launch

• Location: Reading

About the job

Would you like to be part of a, first in class product launch for Neurology? Join our Neurology franchise and deliver successful new product launch through the leadership of strategy and delivery of key projects and activities. This role is key to prepare and deliver the strategic plan, meeting customer needs through a customer centric approach and working cross functionally to achieve our objectives.

Specialty Care

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

Build & contribute to Strategic brand plan

• Builds and contributes to the development of the strategic brand plan by gathering appropriate insights
• Work with cross-functional team colleagues to build and contribute to strategic brand plan long-term horizon scanning
•  Shapes strategic plan objectives and CSFs and develops plans, projects and activities in-line with the strategic plan

Preparation and execution of key projects and activities within the Operational Plan to drive brand performance

• Preparation of new campaigns, projects and activities identified through the brand planning process
• Ensure alignment of projects and activities with brand strategic objectives and Critical Success Factors
• Working cross functionally to ensure plans are optimally developed with team buy in, and delivered to plan, on time, and within budget
• Ensure plan is aligned with global guidelines and meets short term and longer term brand objectives
• Work with budget holders and the procurement team to ensure all projects and activities are delivered at the right cost with the right supplier
• Roll out projects and activities to the relevant customer group through strong leadership and communication skills to ensure adoption and implementation
• Tracks performance to ensure delivery of activities and brand KPIs

Cross functional leadership

• Work cross functionally to ensure all plans, projects and activities are planned and executed with the appropriate stakeholder buy in and collaborative working
• Ensure regular meetings and project updates occur to keep all team members on track
• Provide strong and clear communication and messaging to internal stakeholders such as sales force so that commercial teams are aligned, and are clear on goals and deliverables to achieve brand objectives
• Ensures cross functional team effectiveness by developing optimal team ways of working

Customer centric approach

• Ensure significant proportion of role objectives include customer-facing activities with minimum expectation as attendance at professional meetings and congress, with sustainable relationships developed with key clinical and non-clinical influencers
• Work with KTLs as part of the overall KTL plan, to develop sustainable relationships
• Drive scientific, NHS and insight-led approach to plans and activities putting customer and patient needs at the centre
• Create customer and patient solutions through tailored value propositions appropriate for the different NHS bodies across the UK

About you

• Educated to degree level or equivalent
• Detailed understanding of ABPI code of practice and it’s practical application in a business environment
• Experienced in product / brand marketing within Specialty Care setting
• Nice to have – product launch background, Neurology/MS
• Strong strategic marketing, analytical and planning skills
• Knowledge of modern NHS/HSE/Department of Health Ireland and how to influence favourably
• Clear communication style and leadership of multidisciplinary teams to implement strategy

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

“A fantastic opportunity to take critical role in the Franchise to deliver a first in class product launch”
Vivek Basantani, Franchise Head UKIE Neurology

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

#LI-EUR

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!