Purpose of Position
To be the Junior Digital Brand Manager for DEWALT, focusing on the ownership of our E2E social media and email marketing, supporting all product, brand, campaign and partnership communication across EMEA ANZ.
Collaborate with Brand Managers to complete creative and digital briefs to increase brand development and marketing initiatives across digital platforms.
Work with DEWALT lead social agency, Indicia Worldwide to improve social channels and implement effective campaigns.
Lead the creation of lo-fi social first content across NPD launches & campaigns, establishing greater connections, strengthening our community and enabling us to win with the younger pro.
Support the creation and implementation of region-wide Brand/Product campaigns, ensuring all assets adhere to Global and Media Guidelines across paid and organic.
As a guardian of our brand you must ensure an end user focus remains at the forefront of everything we do. This will require navigating internal challenges to ensure we always do the right thing for our end user.
Accountability
- Lead the planning and ideation of DEWALT EMEA ANZ Social Media plan. Work across functions with digital marketing team, graphic design team, agencies and all local markets to create social media posts ensuring all content supports the brand’s social media strategy.
- Support DEWALT’s 2025 ambassador programme in EMEA ANZ – focusing on supporting brand equity, end-to-end solutions and winning with the younger pro.
- Channel-specific asset creation. Ensure content creation is optimised for specific channels (FB, Instagram, YT, ecomm) and not generic.
- Work with Agency, Brand & Product Managers to ensure NPD shoots include social-first content & develop channel specific assets to support sales and drive connectivity with DEWALT community.
Skills & Knowledge Required
- Degree or professional marketing qualification
- Digital Marketing Experience; must be able to demonstrate experience working on digitally focused campaigns
- Brand campaign, social media, influencer marketing, website, eDM’s
- Experience developing Amazon A+ content would be advantageous
- Experience of working with external agencies
- Ability to manage a wide range of stakeholders and manage upwards
- Pan-European experience would be advantageous
- Understanding of DEWALT Customer Personas
- Fluent English, beneficial to speak any other European language
- Self-motivation – not all hours are spent in the office
- Creative approach to campaign development & problem solving
- Task ownership and natural ability to lead – proactivity
- Strong commercial acumen & awareness
- Ability to multi-task several programmes & projects with cross functional teams
- Excellent communication skills – ability to communicate with all levels both internally and externally
- Attention to detail
- Time management - ability to work at speed and respect deadlines
- Teamwork – essential when working within SBD’s matrix structure
- Ability to travel - Travel expected across Europe, possibly beyond
- Driving License
Key Relationships
- Local EMEA ANZ Marketing Teams. Must build relationships with various marketing functions across all focus countries. Understanding each individual region is crucial to success and forms a major part of the role.
- Digital Marketing Team. Work closely with subject matter experts on social media planning, data analytics, reporting, SEO, customer personas, digital platforms and more.
- External Agencies. These relationships include account management teams, producers, creative teams, photographers, videographers and editors. You need to be able to clearly communicate a brief and follow it through to completion.
- Counterparts across the Global Digital & Social Marketing teams.
- Product Management Team. Must have a strong working relationship with the team. Working together from product development stage through to product launch & beyond. The relationship is crucial to communicating our products clearly to our end users.
- Other internal SBD functions. One of the great parts of this role is the wide variety of touch points within our business. Expect to liaise with people in wide ranging functions including finance, supply chain, manufacturing, engineering, IT, legal, sales and more.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Top Skills
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
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