Job Location
NEW YORK OFFICEJob Description
First Aid Beauty (FAB) is looking for a strategic, analytical leader to grow our creator and partnership ecosystem and turn brand activity into measurable business results.
This role will shape how FAB shows up through creators, UGC, affiliates, and strategic partnerships–connecting culturally relevant storytelling with new customer acquisition, revenue, and profitable growth.
This role will be located at either Specialty Beauty's New York City Office or the Cincinnati General Offices.
At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.
Key Responsibilities
Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate.
Own creator sourcing across macro, mid-tier, and micro influencers, building the right talent mix for awareness, credibility, community, and conversion.
Own all UGC and influencer briefing, ensuring creators receive clear, compelling direction that supports brand, campaign, and commercial priorities.
Manage creator programs end to end, from vetting, contracting, and relationship management through content delivery and performance measurement.
Partner with Creative to develop scalable content frameworks that balance strong brand storytelling with platform-native performance.
Use data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.
Identify emerging creators, platforms, formats, and cultural opportunities that can drive incremental growth.
Partner with Digital to grow creator affiliate programs, including ShopMy and TikTok Shop.
Identify and lead strategic brand, talent, and cultural partnerships that introduce FAB to new audiences.
Own the creator and partnership budget, optimizing investment based on performance and business priorities.
Manage agencies and external partners against clear objectives and high standards of execution.
Partner across Brand, Creative, Digital, Growth, Social, and PR to deliver connected programs and clear results.
Job Qualifications
3-5 years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.
Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.
Demonstrated experience developing creator and UGC briefs that translate brand strategy into effective content.
Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.
Strong analytical skills and experience working with metrics such as ROI, ROAS, traffic, and conversion.
Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.
Experience managing budgets, agencies, contracts, and external partners.
Strong cross-functional leadership, communication, and presentation skills.
Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.
Beauty, skincare, wellness, or consumer brand experience is preferred.
Starting Pay/Salary Range: $85,000 –$ 122,200
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.
Qualified individuals will not be disadvantaged based on being unemployed.
P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.
Job Schedule
Full timeJob Number
R000156793Job Segmentation
Experienced ProfessionalsStarting Pay / Salary Range
$85,000.00 - $122,200.00 / yearSkills Required
- 3-5 years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing
- Experience sourcing and managing macro, mid-tier, and micro influencers
- Experience developing creator and UGC briefs that translate brand strategy into effective content
- Ability to connect creator activity to customer acquisition, conversion, and revenue growth
- Strong analytical skills and experience with ROI, ROAS, traffic, and conversion metrics
- Strong brand and creative instincts, including the ability to guide talent, storytelling, and content
- Experience managing budgets, agencies, contracts, and external partners
- Strong cross-functional leadership, communication, and presentation skills
- Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior
- Beauty, skincare, wellness, or consumer brand experience
Procter & Gamble Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procter & Gamble and has not been reviewed or approved by Procter & Gamble.
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Fair & Transparent Compensation — Compensation is considered competitive and benchmarked against top industry peers, supported by formal pay‑equity audits and stated transparent principles. Feedback suggests pay is a strong draw, with raises described as attainable and benefits starting from day one of training.
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Healthcare Strength — Health coverage is broad and immediate, including medical, dental, vision, life and disability insurance, with mental‑health and telemedicine offerings expanded recently. This breadth and day‑one access contribute to a perception of reliable, comprehensive care.
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Parental & Family Support — Parental leave is inclusive under a global framework for all parents, with added recovery time for birth mothers. Adoption, fertility, childcare support and eldercare services further strengthen family support.
Procter & Gamble Insights
What We Do
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers through billion dollar brands. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. As a "build from within" organization, we see 95% of our people start at an entry level and progress through the organization. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
