Brand Manager Bwin (m/f/d) - Bulgaria

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We are seeking a creative and strategic Brand Manager with a passion for the iGaming/ sports industry to join our marketing team where you will work across our hugely popular bwin brand.

Reporting to our Head of Marketing (Baltics) you will help to space the bwin brand across all of its marketing activties across the Bulgarian space. The ideal candidate will have a strong background in brand management, excellent project management skills, and preferably a good understanding of the iGaming market.

As a Brand Manager, you will be responsible for developing and executing brand strategies that enhance our brand's presence, engage our target audience, and drive business growth.

Please note, it is essential for the successful candidate to speak fluent Bulgarian for this role.  

What you'll do:

• Orchestrating and implementing impactful marketing, brand activation, and sales campaigns.
• Collaborating with stakeholders to supply essential resources for various initiatives, including website enhancements, robust social media engagement, and influencer partnerships.
• Staying abreast of local market trends, customer needs, and competitor strategies, providing valuable insights to the organization.
• Ensuring all content and products align with our brand ethos, adhere to local regulatory standards, and resonate with our audience. This encompasses creative copywriting and innovative campaign ideation.
• Working alongside cross-functional teams to define product competitiveness and ensure regulatory compliance.
• Managing budgets effectively and meeting key performance indicators (KPIs).
• Representing Bwin at industry events and press conferences to elevate brand presence.

• Proven experience in brand management or marketing. Experience in the iGaming industry is beneficial but not essential.
• Strong analytical and project management skills.
• Native-level fluency in Bulgarian and excellent command of English, both spoken and written.
• Ability to work collaboratively and independently with a self-motivated, results-driven approach.
• Effective negotiation skills with attention to detail, especially in contract management and understanding local legislative contexts.
• Bulgarian speaking
• Knowledge of the Bulgarian advertising market.
• Flexibility in adapting to rapidly changing priorities in a fast-paced environment.

What we offer:

• Hybrid-working (2 days per week in office)
• Personal Medical Insurance
• Food Vouchers for 150 BGN per month
• Dental Allowance (Up to 200 BGN per year, 100 BGN during probation)
• 25 days of annual leave
• Self -development and learning leave (2 additional days)
• Volunteering (2 additional days)
• Additional It's Your Game Day off to use in December or January
• Multi-Sport Card (Self Contribution)
• Free subscription to wellbeing app Unmind
• Christmas bonus
• 60 BGN Monthly for transport costs
• 30 BGN Monthly to support with utilities
• Life Insurance

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.