Brand Manager, Assortment - Nordics

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Billund, Syddanmark, DNK
In-Office
Kids + Family • Retail • Robotics
The Role

Job Description

Bring your full commercial expertise and energy into this fixed-term contract role to help drive our plans and themes for us to contribute to our mission: to inspire and develop the builders of tomorrow through play. Because play teaches kids about skills that will help them grow in the constantly evolving world that is the 21st century. Please apply with an English CV.

****No relocation assistance is offered for this position****

Core Responsibilities:

Brand Planning and Implementation

· As Brand Manager Assortment in this fixed-term contract role you are the lead in ensuring our overall assortment strategy is implemented and optimized starting from scratch with key partners in what is a newly formed role.

· Collaborate with key partners In the Nordic Business Unit driving the Assortment Management agenda turning insights into actions and execution of campaigns in partnership with retailers,

· Analyses and evaluation of internal sales and distribution data turning insight into a storyline.

· Ensuring the right product distribution and pricing architecture, theme mix sits in key channels and opportunities are identified to improve commercial performance.

· Support the listing and planograms recommendation process per channel based on audience strategy and key insights e.g., ensuring top performers are listed accurately.

· Develop monthly/ quarterly reports and present insightful summaries to both internal and external partners.

· Ensure a high level of support by providing the right assortment mix for campaign or promotional activities including End Caps, Displays and Catalogues.

Play your part in our team succeeding!

Be part of a highly performing Nordic Brand Marketing team, responsible for driving forward our mission forward. This team implements some of the most innovative strategic marketing plans for the LEGO brand, driving strong demand and enabling the brand image to be strengthened amongst the target consumers and shoppers.

Do you have what it takes?

· Preferably working in a category/ insight-based role in the consumer goods sector or in-country retailer with a strong business acumen.

· Significant exposure to Assortment Management, Planograms and the role of Space / Range Management is essential.

· Data driven and Excellent analytical skills to turn data into impactful storylines from scratch.

· A strong collaborator and communicator with phenomenal partner engagement skills.

· Proactive and motivated to always seek improvements

· Our hybrid working model is 3 days in the office, 2 days from home

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

· Family Care Leave – We offer enhanced paid leave options for those important times.

· Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

· Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based

· Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

· Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

· Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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