Brand Lead, Out-of-home (Food Service & QSR)

Position Title: Brand Lead, Out-of-home (Food Service & QSR)
Position Type: Regular - Full-Time
Requisition ID: 42464
Brand Lead, Out-of-home (Food Service & QSR),
Marketing
Gurugram
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
What you'll be doing.

1. Brand Commercial Strategy & Portfolio Management
   • Develop and execute the short & long-term OOH brand strategy aligned with overall business, consumer & customer objectives
   • Drive value, volume, profitability and share growth across QSR, HoReCa, and Food Service channels
   • Lead annual operating plan (AOP) and brand roadmap - monitor business performance vs forecast
   • Translate business goals into marketing calendar across category activations, occasions and NPDs
   • Identify and build long-term growth platforms within key accounts
   • Own channel-specific P&L levers including pricing strategy, portfolio mix, and margin optimization
   • Manage & optimize media and marketing budget for delivering effective ROI and efficiency to maximize business output
   • Working closely with Sales and Trade marketing team to deliver execution excellence
2. Key Account Activation & Partnerships
   • Partner with Key Account Managers & Trade Marketing to design and deliver tailored activation plans for top accounts
   • Partner in building joint business plans (JBPs) with strategic QSR & HoReCa partners
   • Lead strategy on menu integration, visibility, and in-store activation initiatives
   • Strengthening McCain's position as a strategic food solutions partner
3. Campaigns & Demand Generation
   • Conceptualize and execute channel-relevant occasion campaigns to drive demand for frozen category & our portfolio along with brand salience
   • Lead B2B and B2B2C marketing initiatives across touchpoints including on-ground, events & digital, by working along with trade marketing and digital team
   • Create brand and portfolio selling toolkits and assets for teams to drive conversion and upselling
4. Innovation & Portfolio Expansion
   • Lead innovation pipeline strategy development for OOH, including line extensions, PPA, renovation & white space NPDs
   • Partnering with QSR and HoreCa accounts for insight led innovation partnership leveraging global strengths of McCain on insights and products
   • Collaborate with culinary and R&D teams to develop relevant, scalable solutions and work with the accounts for co-creation & launch
   • Drive end-to-end project management with cross functional leadership to ensure seamless execution from concept to commercialization - partnering with R&D for product development, consumer & customer testing of concept & product, driving cross functional team till commercialization, creating packaging artworks, building launch marketing & sales plan with teams and building post launch review frameworks
5. Cross Functional Leadership & Business Partnering
   • Partner with Sales, Trade marketing & Category team to translate brand strategy into activation plans and flawless execution of same at all touchpoints
   • Partner with legal, regulatory and R&D to deliver campaign assets and packaging artworks as per guidelines
   • Partner with supply chain for demand planning, smooth commercialization of new packs, changeover of artworks, etc.
   • Collaborate with global & regional teams on strategy alignment and sharing of AOP

What you'll need to be successful.

• MBA/PGDM in Marketing with 7-8 years of experience in Brand Marketing in FMCG or Food Service industry - Ideal candidate to have 1-2 years of Sales experience and 5-6 years of marketing experience across brand activation & innovation
• Experience in global organizations with exposure to reapplying best in class ideas from other parts of the world, working with global stakeholders to advocate for what India needs, while being a strong advocate of the local consumer and business in a collaborative manner.
• Experience working with QSR chains, HoReCa, or Food Service channels is highly preferred (B2B marketing)
• Demonstrated strong commercial savvy- understands P&L, translates insight/strategy to measurable business impact. Should have done business delivery roles in addition to marketing roles.
• Experience in managing NPD end-to-end with cross functional teams with structured project management
• Experience in conducting different types of research with operators and consumers, data-scraping via multiple secondary sources & translating insights into strong action plans
• Skilled in packaging brief, design & artwork development
• Skilled in agency and stakeholder management from writing concepts & briefs to ensuring excellent creative output by driving collaboration
• Core competencies include strategic thinking, consumer & customer needs centric mindset, creativity, analytical ability, business focus and strong leadership skills (influential & excellent communicator)

About the team.

• You'll be part of the Marketing team, focused on driving growth in QSR and Food Service.
• This role acts as a bridge between clients, and internal leadership, ensuring smooth execution of sales strategies and branding.
• You'll play a pivotal role in expanding the Food Service footprint while maintaining operational excellence.

About McCain.
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles.
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: India
Department: Marketing India
Location(s): IN - India : Haryana : Gurgaon
Company: McCain Foods(India) P Ltd