Brand Insights Manager - Great China

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
Junior
Marketing Tech • Analytics
The Role
Lead customer-facing analytics for fashion, lifestyle, and beauty clients: scope measurement needs, deliver timely reports and insights, manage account health in Salesforce, support renewals and upsell, pilot new KPIs, and present data-driven recommendations to drive marketing and communication strategy.
Summary Generated by Built In

ABOUT THE ROLE

The Brand Insights Manager has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner for our customers to provide data driven recommendations and support their initiatives to drive their marketing and communication strategy.

What you’ll do:

  • Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement.

  • Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals.

  • Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly.

  • Make sure to deliver customers’ reports & analysis on time, responsible for customers training and proactively communicate on product improvements, data update, etc.

  • Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.

  • Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert.

  • Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams.

  • Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance.

  • Present actionable reports to customers, acting as a thought leader to make recommendations around their brand performance.

  • Be an expert and evangelist of Launchmetrics’ unique measurement methodology.

ABOUT YOU 

Who You Are:

  • 2-3 years experience with data analytics and management

  • Intermediate Excel skills and appetite for analysis and writing data-driven insights

  • Confident in leading presentations through storytelling to customers, engaging across different levels of their organization

  • Ability to engage with a wide variety of team members at different levels

  • Strong relationship building and influencing skills

  • Demonstrate an ability to adapt to complex and changing environments

  • Strong project management skills

  • Ability to understand customers’ business challenges and needs

  • Demonstrates innate curiosity and enthusiasm for doing new things in new ways

  • Deals with issues constructively, seeking effective resolution and swift decision making

  • Perceptive and sensitive to the needs and motivations of others

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE BRAND INSIGHTS TEAM

We are a team of data consultants, sharing love for data, analysis and building relationships with our customers. We help bring the data to life and make it make sense. Our mission is to empower our customers around their brand & industry performance by interpreting data to deliver insights and actionable analysis.

OUR RECRUITMENT PROCESS

  1. Intro Call 

  2. Meet & Greet 

  3. Skills Assessment

  4. Leadership Interview

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.


OUR COMMITMENT 

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.

Skills Required

  • 2-3 years experience with data analytics and management
  • Intermediate Excel skills
  • Experience using Salesforce for account management/documentation
  • Experience delivering presentations and storytelling to clients
  • Strong relationship building and influencing skills
  • Strong project management skills
  • Ability to identify trends and perform quantitative and qualitative analysis
  • Advanced industry knowledge in Fashion, Lifestyle, or Beauty
  • Ability to support pre-sales, upsell and collaborate with sales teams
  • Familiarity with Launchmetrics platform and measurement methodology
Am I A Good Fit?
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The Company
HQ: New York, NY
256 Employees
Year Founded: 2002

What We Do

Founded in NYC with operating headquarters in Paris, and offices in London, Milan, Los Angeles, Shanghai, Tokyo, Madrid, Girona (Spain) and Munich (Germany) and support in five languages, Launchmetrics is a Marketing Platform and Analytics Solution to help Fashion, Luxury and Cosmetics professionals, discover, activate and measure the voices that matter. The company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Immagine, Camera Nazionale della Moda Italiana and Google, to accelerate their business and build lasting exposure. The company’s industry communities GPS Radar & Style Coalition bring together over 50,000 influencers, editors, buyers and more to share content, events, news, images and more.

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