Brand Designer

Posted 4 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
Hybrid
60K-60K Annually
Mid level
Mobile • Social Media
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
Create and maintain Tinder’s visual brand across campaigns, social, events, merchandise, paid media, microsites, and other marketing touchpoints. The role develops polished and reactive creative, manages campaign lockups and brand guidelines, prepares app assets in Figma, reviews brand outputs, and partners with legal, security, IT, engineering, agencies, and internal stakeholders. Success requires strong typography, layout, brand storytelling, attention to detail, rapid execution, and the ability to manage multiple deadlines.
Summary Generated by Built In
Our Mission

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. 

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.


Our Values
  • Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
  • Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
  • Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
  • Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
  • Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
  • Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

As a Brand Designer on Tinder's Global Brand team, you'll be the creative force behind how one of the world's most recognizable brands shows up visually across campaigns, social, events, merchandise, and beyond. This role is both craft-forward and fast-moving: owning polished, high-quality brand work while staying nimble enough to turn cultural moments into sharp, reactive creative. The right candidate brings a strong visual point of view, an instinct for what feels current, and the range to execute at a high level across a wide variety of formats and surfaces.

In this role you will:

  • Own campaign lockups and serve as the brand guideline guardian, ensuring visual consistency across all marketing touchpoints for the US territory
  • Design across social and content - from end cards and branded campaign assets to quick-turn reactive creative, keeping the brand's voice sharp across video and organic channels.
  • Produce reactive social creative and quick-turn design requests
  • Design and iterate on user acquisition (UA) creative for paid media testing (static, animation, video edit)
  • Own preparation and management of app screen assets in Figma for agency partners, and help build stronger process and consistency around this workflow
  • Review the full range of brand outputs - OOH, merch, events collateral, signage, board decks, PR assets, and press visuals, ensuring the brand shows up with craft and consistency at every touchpoint.
  • Design campaign microsites for major moments and seasonal activations and work with internal legal, security, IT, engineer partners to deploy.

You’ll need:

    • Bachelor's degree in Graphic Design, Visual Communication, or a related field
    • 3–5 years of graphic design experience, preferably in-house at a tech or lifestyle brand
    • Experience designing for paid/performance channels (UA creative, ASO, banners) as well as brand-led work
    • A portfolio that demonstrates strong typography, layout, and brand storytelling across multiple formats and mediums
    • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Figma; experience with AI tools or motion design is a plus
    • Exceptional attention to detail and a refined visual sensibility
    • Proven ability to manage multiple projects under tight deadlines without compromising on craft
    • Strong collaborator who can take direction from stakeholders (exec, PR, media/performance teams) and translate it into clean creative

As a full-time employee, you’ll enjoy:
  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually 
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
  • Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free subscription to Tinder Gold

Commitment to Inclusion
 
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
 
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
 
#Tinder

Skills Required

  • Bachelor's degree in Graphic Design, Visual Communication, or a related field
  • 3-5 years of graphic design experience
  • Experience designing for paid and performance channels, including user acquisition creative, app store optimization, and banners
  • Portfolio demonstrating strong typography, layout, and brand storytelling across multiple formats and mediums
  • Proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator
  • Proficiency in Figma
  • Exceptional attention to detail and refined visual sensibility
  • Ability to manage multiple projects under tight deadlines without compromising quality
  • Strong collaboration skills and ability to translate stakeholder direction into clean creative
  • Experience working in-house at a technology or lifestyle brand
  • Experience with AI tools or motion design

Match Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.

  • Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
  • Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
  • Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.

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The Company
HQ: Dallas, TX
1,400 Employees
Year Founded: 1995

What We Do

Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.

Why Work With Us

Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.

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