Brand & Events Lead

Posted 2 Hours Ago
Hiring Remotely in United States
Remote
Senior level
eCommerce • Edtech
Our creators' knowledge is valuable. We empower our creators to grow their impact and income.
The Role
Lead Teachable’s brand and content function, including brand identity, narrative, creative output, content strategy, events, PR, and earned media. Manage internal leads and creative talent, external agencies, campaigns, and cross-functional partnerships. Set strategic and creative direction, oversee events and communications, establish performance metrics, and align brand initiatives with business goals. The role also requires mentoring leaders and maintaining a consistent brand experience across channels and audiences.
Summary Generated by Built In
What is Teachable?
Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we're the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that's why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey?
 
Part of the global Hotmart Company portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team!
 
About your team:

Our Marketing team spans brand, content, social, customer marketing, events, and partnerships, all working together to build a world-class brand creators love and to drive awareness, engagement, and growth. We connect with new and existing audiences across every channel and turn strategy into work that people feel, from the story on the page to the room at a live event.

What is the role?

We're looking for a Brand & Events Manager to own how Teachable looks, feels, and shows up in the world, on screen and in the room. This is a hands-on leadership role responsible for our brand identity and guardrails, our events program, our creative output, and the corporate partnerships that grow Teachable's reach and credibility.

You'll be the guardian of the brand, making sure everything we put out is cohesive, high-quality, and unmistakably Teachable, and you'll own the moments where creators experience the brand in person. You'll partner closely with our Content Strategy Lead, who owns content and social, so brand and content move as one system.

This role reports to the Head of Marketing and works closely with Content, Customer Marketing, Partnerships, Product, and Growth. You'll lead a small team of designers and an events coordinator, and own our external creative agency relationships.

We're a hybrid team and encourage NYC-based team members to work from our office 1 to 2 days per week.

In this role, you will:
  • Own and protect the Teachable brand, our voice, visual identity, and guardrails, ensuring a consistent through-line across every channel, campaign, and experience
  • Own our events program end to end, creator gatherings, field activations, virtual summits, and content shoots, setting strategy and creative direction while your events coordinator drives logistics and on-the-ground execution
  • Set and hold the creative bar across design, leading your design team and external creative partners to keep output on-brand and high-quality
  • Build and manage corporate partnerships that extend the brand's reach and credibility
  • Partner with our Content Strategy Lead to keep brand and content aligned, and with Growth on brand and full-funnel campaigns
  • Work cross-functionally with Customer Marketing, Partnerships, Product, and Finance to keep brand and events tied to business goals and measurable against them
  • Define and track success metrics across brand health and event impact, using data to sharpen the work over time
What you'll bring:
  • 5+ years in brand, creative, integrated marketing, or events, including experience managing people and vendors
  • A strong portfolio with range: brand building, brand or full-funnel campaigns, and events that feel like the brand
  • Proven experience running live events or activations end to end, including budgets and vendors, without dropping the creative bar
  • Experience owning brand guardrails and leading designers or external creative partners
  • A collaborative approach and the ability to influence cross-functionally
  • Excellent creative judgment and communication skills
  • Passion for helping creators, entrepreneurs, and small business owners grow their impact
Nice to have:
  • Experience working in SaaS or the creator economy
  • Corporate or brand partnership experience
  • Experience representing a brand across social, webinars, and community-facing events
Additional details:

At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable's overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.

This role is open to candidates who can work hybrid in our NYC office 1 to 2 days a week.

Applicants must be currently authorized to work in the United States on a full-time basis.

While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!

While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!
 
 
Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

Skills Required

  • 8+ years of experience in brand, content, creative, or integrated marketing
  • Experience leading a team and managing other managers or leads
  • Strong portfolio demonstrating brand building, multichannel content, brand or full-funnel campaigns, and events
  • Experience owning an events program and setting strategy and creative direction
  • Experience managing creative and content talent and external agencies
  • Ability to translate business goals into brand, content, and event plans
  • Hands-on PR and earned media experience, including op-eds and media pitching
  • Excellent creative judgment, communication, and leadership skills
  • Collaborative approach and ability to influence cross-functionally
  • Passion for helping creators, entrepreneurs, and small business owners grow their impact
  • Experience working in SaaS or the creator economy
  • Strong familiarity with AI and LLMs shaping brand, content, and SEO
  • Experience representing a brand across social, webinars, and community-facing events

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The Company
HQ: New York, NY
160 Employees
Year Founded: 2014

What We Do

Teachable was founded in 2014 to provide a solution that was missing for Creators in what was the early online courses space. Teachable is where seasoned creators around the world build their legacy through education. On Teachable, it’s easy to create high-quality courses, coaching, memberships, and digital downloads that help creators scale their businesses—and truly impact people's lives. With tools designed to grow revenue and drive deeper engagement, creators can confidently move towards real financial freedom, while delivering a learning experience their audience loves. Today, more than 150,000 creators trust Teachable to build something bigger than content—businesses that stand the test of time.

Why Work With Us

We won’t hold you back from reaching your full potential at Teachable; you’ll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

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