Brand Ads Lead- Romania

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good.

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

If you're looking for a ride that’s fast, strategic, and full of impact — welcome to Glovo. We’re scaling one of the most dynamic retail media businesses in the on-demand economy. As Brand Ads Lead, you will lead a high-performing team responsible for deepening relationships with brand partners, and growing Glovo’s advertising revenue by driving always-on campaign strategies that convert visibility into measurable business impact. You’ll be the strategic and operational owner of this vertical — steering growth, optimizing performance, and elevating our partners’ presence within the Glovo ecosystem.

THE JOURNEY

• Own the strategy and execution of the Ads business with brands in your market, maximizing media revenue and long-term partnership value.
• Lead and develop a team of Brand Ads Associates, providing clear direction, coaching, and performance management.
• Build and nurture strategic relationships with key advertisers, ensuring recurring investment and co-developing joint business plans that drive mutual growth.
• Use data to demonstrate the impact of brand campaigns — translating GMV into ROAS and using campaign performance to unlock incremental budgets.
• Shape the vision for always-on campaign execution — optimizing across visibility, placements, seasonality, and targeting tools.
• Work cross-functionally with Glovo’s commercial, tech, and central Ads teams to bring innovation and scale to brand solutions.
• Act as a thought partner for brands, advising on retail media strategy and helping them maximize their full potential inside Glovo’s app and channels.

WHAT YOU WILL BRING TO THE RIDE

• 5+ years of experience in digital advertising, media sales or brand partnerships, ideally within retail media or FMCG verticals.
• Proven track record of team leadership — setting performance standards, motivating direct reports, and fostering a high-output environment.
• Deep understanding of brand marketing objectives and media buying behavior in FMCG (upper and lower funnel).
• Strong commercial acumen — ability to translate GMV into media value, pitch bundled solutions, and handle objections.
• Comfortable with campaign analytics, forecasting, and revenue planning.
• Fluent communicator — both internally (with senior stakeholders) and externally (with C-level brand partners and agencies).
• You’re proactive, data-driven, and obsessed with making things happen.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!