Job Description:
This role exists to ensure our super‑premium brand is brought to life consistently and creatively across the entire Pet Owner Journey, serving as the creative architect who turns strategy into compelling activation for impactful brand experiences.
1. Brand Communication & Digital ActivationDesign and deliver integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints (microsites, event pages, campaign hubs).
Develop and execute the brand content and media strategy across the PESO model (Paid, Earned, Shared, Owned).
Build and optimize a strong search strategy (SEO/SEM) to enhance brand discoverability and conversion.
Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness.
Manage the brand platforms (.com & RC Club), ensuring consistency in messaging, creatives, and campaign deployment in collaboration with the global .com team.
Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation.
Support media planning and activation grounded in deep Pet Owner insights.
Create distinctive, social‑first content across key platforms (social channels, communities, YouTube).
Define strategic messages, content formats, and influencer/KOL partners aligned with brand positioning.
Deploy P2P recommendation programs such as brand ambassadors, pet owner seminars, and KOL collaborations.
Monitor social buzz and emerging trends to keep viral and culturally relevant content fresh and competitive.
Support digital projects across VCM marketing, identifying effective approaches and establishing testing frameworks.
Track brand performance and generate insights to guide strategic decision-making.
Ensure on‑equity brand execution across VCM through consistent storytelling and brand alignment.
Support A&P budget management, ensuring effective and efficient allocation of investments.
What are we looking for?
University graduate or above
Minimum 7 years of Brand Communication experience in global FMCG
Effective written or verbal communication in English at all levels, both internally and externally
Excellent interpersonal skills in an international environment
Experience collaborating with cross-functional teams and agencies
What will be your key competencies?
Communicates Effectively
Customer Focus
Collaboration
Drive Result
Nimble Learning
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.
Skills Required
- Minimum 5 years of Brand Communication experience in global FMCG
- University graduate or above
- Effective written or verbal communication in English at all levels
- Excellent interpersonal skills in an international environment
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
