About the Opportunity
Driscoll’s is looking for a dynamic Brand Activation Manager to join our team in Breda and play a key role in building our beloved berry brand across the European market. If you’re passionate about honest food brands, sustainable innovations, and are eager to make a meaningful impact in the fresh berry industry, this is an ideal role for you.
Responsibilities
- Social Media & Digital Strategy: Coordinate the regional social media channels, community management, influencer outreach, and digital platforms in collaboration with agencies responsible for execution.
- Digital Assets: Manage digital assets for e-commerce platforms.
- Shopper Marketing & Brand Execution: Lead shopper marketing activities, develop brand assets, and organize events to engage customers and shoppers.
- Agency Coordination: Work closely with agencies to execute brand strategies, develop assets, and drive Driscoll’s brand messaging.
- KPI Tracking & Strategic Input: Maintain the regional KPI dashboard and contribute to the annual marketing plan.
Candidate Profile
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Education: Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
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Experience: 2-5 years in brand management with a focus on social media/digital strategies, preferably in the retail/FMCG industry.
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Languages: Fluent in English & Dutch; proficiency in German, Spanish, or French is a plus.
Skills:
- Strong commercial acumen and hands-on approach.
- Excellent communication and storytelling ability.
- Proactive, resilient, and a natural organizer.
- Ability to think strategically, innovate, and align efforts with broader marketing goals.
About Driscoll's
Driscoll’s is the global leader in fresh berries, with a mission to bring joy to berry lovers around the world. Our commitment to quality, sustainability, and innovation has helped us build a trusted brand known for Only the Finest Berries™. Join us in our mission to delight consumers across Europe and beyond.
If you’re a creative marketer with a can-do attitude and a desire to grow in a fast-paced environment, apply today and help us bring Driscoll’s brand to life!
What We Do
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries.
Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant.
Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
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